SalesChoice acknowledges and thanks past contributors to our startup and emerging business efforts:

AJ Byers, President – JEDTech Group
Former Advisor to SalesChoice

JEDTech Group assists emerging technology organizations with accelerating growth and scaling businesses operationally.  Prior to this role, AJ was President of Rogers Data Centres, where he assembled one of Canada largest Data Centre services organizations, and President of BlackIron Data, Canada’s most certified data centre company.

As an executive at Primus, AJ assisted them in transitioning their business from a legacy telecom provider to a full solution technology services organization.

Accomplishments while running Magma Communications include one of Canada’s first Internet Data Centres and the first to offer DSL services to the business market.

AJ currently sits as a board advisor and coach for 3 technology start-ups He holds a Masters of Technology and Undergraduate degree in Engineering from the University of Waterloo.

Julien Sauvage, Director of Product Marketing – Salesforce

Julien’s responsibilities include developing and executing the product go-to-market strategies, including all outbound product communication, market segmentation, sales enablement tools, analyst relations, competitive analysis and all content related to Salesforce Analytics Cloud.

Prior to joining Salesforce Julien was Director of Product Marketing at Talend, where he was responsible for Talend’s Big Data and Cloud offerings.  Before that, he was Director of Product Marketing for the Advanced Analytics portfolio at SAP, and responsible for Product Marketing globally at KXEN, a Predictive Analytics start-up company, before its acquisition by SAP in October 2013.

Julien’s technical background includes work as presales engineer at KXEN for the EMEA region and as a data scientist at various French companies including Airbus, Peugeot and Renault Formula 1.

With over 15 years’ experience in predictive analytics and data science, he has become a specialist in turning data into value! Julien has worked on proof of concepts, pilots and go-live deployments at 50+ customers across a spectrum of industries, including communications, finance, retail and e-Business, where he has built business solutions for CRM, fraud detection, product recommendations and operational optimization.

Jeff Thompson, CTO and SVP Engineering – LiveOps
Former Advisor to SalesChoice

Jeff brings over 20 years of expertise in developing innovative solutions for the global Fortune 500 to improve customer service and engagement. Jeff currently is the CTO and SVP Engineering at LiveOps, a pioneer in cloud contact center solutions. Previously, he was the Founder and CEO of UserEvents Inc. acquired by LiveOps in 2014, the founder and CEO of Conseros Software acquired by Genesys in 2009 and held a variety of leadership positions with NBTel (innovator and telecom industry leader), PowerTel (now Telecom New Zealand), Exigen Software (pioneer in cloud / industry utility applications), and iQor (a multi-national BPO provider & InformationWeek technology innovator).

Jeff’s passion is developing innovative customer service and engagement solutions.”

David Toms – Vice President Sales – Americas at CloudFX Pte Ltd,
Past VP Global Sales at SalesChoice

Dave in his role of VP Sales was responsible for the overall Sales strategy and execution. Dave brought over 25 years of technology sector experience spanning hardware, software, services organizations in Canada, USA and Asia Pacific regions.

Dave is a graduate of Ryerson University with a business major, and makes his home in Toronto, Ontario, Canada with his 4 children, and is an avid golfer and musician.

Andrew Weir – Sr Analyst, Cloud First Applications at Accenture,
Past Director of Customer Experience at SalesChoice

Andrew led the product and technical roadmap planning at SalesChoice. Andrew had previously worked with Helix Commerce, Invest Crowdfund Canada, the Centre for Independant Journalism Malaysia and Off the Map Webzine.

Andrew has a Masters from the Institute on Globalization at University of McMaster in addition to an Honors BA specializing in Media & Technoculture. Andrew’s passion is building memorable results that change people’s lives.

Bernie Schmidt – Now Retired,
Past VP of Global Marketing at SalesChoice

Bernie led the marketing planning strategy development and spearheaded the marketing tools implementation. He also helped in planning marketing events & communications.

Bernie’s passions and personal interests include music composition, solo long-distance cycling and juggling (the latter metaphorically handy in today’s world of marketing).”

Rohit Mathur, Business Development – Sales Manager 

Responsible for Enterprise and Commercial Market Account Management, including Customer and Stakeholder Relationship Management

Responsible for creating and executing Sales Enablement Process

Leading Marketing Campaigns, Lead Generation, and CRM Management

Core member of the Business Strategy Team that includes the CEO and the Chairman

Partha Sarathy, Director of Sales & Financial Services

Partha has over 15 years of professional experience championing advanced analytic solutions across fortune 100 firms leveraging data and insights to make better smarter decisions. Partha has held leadership roles for global firms such as EY, TD Bank, JPMC, Thomson Reuters, Accenture, FICO. Partha has experience in both B2C and B2B organizations. He is a strong advocate of using data and analytics as a competitive advantage, and has done this for last 15+yrs and impacted several $MM initiatives.

Partha has deep experience leveraging predictive and prescriptive analytics in the area of marketing, sales, customer and fraud risk domains. He believe data and analytics is key to any strategy. During this role at Thomson Reuters, he led a team that championed several ‘first-time’ analytics strategies, very similar to Saleschoice product offering.

Partha holds a Master’s degree in Applied Statistics and Computer Science from Indian Institute of Technology, Mumbai, India.

During his free time, he likes to spend time with family, long walks, plays tennis and volunteers at mentor-ship programs helping newcomers to Canada.

Abhinav Mahajan, Marketing Consultant

Abhinav is a Marketing communication specialist whose focus at SalesChoice Inc. is on ideating, developing and implementing strategic brand communication.

He brings over 6 years of experience to SalesChoice. He has demonstrated capacity to develop and implement strategic marketing communications for brands in a diverse range of industries in all his past professional endeavors.

Abhinav has previously worked on the agency side as well as the client side on brands in across various industries like: CPG, Media & Publishing and Banking.

He holds an Advanced Diploma in Advertising and Marketing and a Masters In Marketing Communication Management from The National Institute of Advertising.

He has a passion for building Brands but also enjoys traveling, sports and cooking.

Sai Krishna, Account Manager – Sales & Strategy

Sai is responsible for lead generation and new business development. His responsibilities include managing the sales pipeline for mid to large companies, sales enablement and driving sales performance. 

He has more than seven years of cross-cultural experience in global firms like: Lloyds Banking Group, Wipro Consulting, HCL; having gathered fair understanding in increasing sales revenues, developing profitable & productive business relationships and building an extensive client base.

Sai has a Masters in International Business and holds an MBA, specializing in Marketing.

He has a passion for sports like cricket, golf and squash. In his spare time, he enjoys offroading, hiking and likes escaping to the mountains.

Bianca Monteiro, Marketing Analyst

Bianca brings with her an expertise in Sales and Customer Service, Product and Brand Management.

She holds a Post-Graduate in Strategic Marketing and International Business from George Brown College. She also holds a Bachelor’s Degree in Commerce from the University of Mumbai.

She also has experience from Mullen Lowe Lintas, a subsidiary of the InterPublic Group, New York where she worked on planning and developing digital campaigns for leading brands.

From a community perspective, Bianca was also an active member of AIESEC, a global youth-run organization. Her passion includes camping and escaping into nature for leisure.

Joel Lat, Full Stack Engineer

Joel is a full stack engineer who focuses on front end and back end products

His past experiences include development on internal web applications as well project management related to increasing efficiency in the financial sector.

Working alongside the engineer team Joel looks to develop new ways for the customer to interact with their data. He hoped to bring a new point of view for how we utilize technology in our day to day lives.

Joel is obtaining a bachelor in computer engineering at McGill Univesity, Montreal, Canada

Joel enjoys playing video games online but you’ll be just as likely to catch him out on the field playing sports or out with friends. He loves travelling and seeing how different cultures change the way we use technology.