SalesChoice announces today the launch of its Predictive AI World podcast series. In the current age of distraction where data volume and growth is unprecedented, AI has steadily become the new fuel to cope with this ever-evolving digital intelligent world. This podcast series aims to focus on The Rise of Artificial Intelligence and its impact on businesses.
SalesChoice a Cognitive Sciences AI-based sales analytics platform and Data Sciences company, welcomes Mr. Tom Kane as its newest member on its board advisor team.
March 27, 2018 | Toronto, ON – Accelerated interest in Artificial Intelligence (AI) means that individuals and businesses will need to understand the ethics, risks and impacts of what is being unleashed. SalesChoice and EY have come to together to discuss the hidden risks of AI and its impact on stakeholders in a new video series, “Managing the Risks of AI.” The series is led by Dr. Cindy Gordon, CEO of SalesChoice, and Cathy Cobey, Technology Risk Partner at EY Canada.
March 15th, 2018 | Toronto, ON – You can help shape the future at SalesChoice-sponsored RSI’s AI Sustainable Futures Summit, an interactive conference featuring global and Canadian experts, innovators and investors.
by: Dr. Cindy Gordon, CEO and Founder, SalesChoice Inc.
This is an age where sales professionals must continuously coordinate with diverse stakeholders, while managing unexpected risks, market or customer changes, ‒ all within a finite time period. So how can Chief Revenue Officers (CROs) ensure a sales forecasting outcome that is consistently accurate? The trick is to bring greater accuracy in sales planning practices, reducing the inconsistencies, and leveraging tools and practices that you can trust.
Leading in the Age of Distraction
By Dr. Cindy Gordon
Today, we are experiencing a tidal wave of rapid changes sweeping every industry. Most boards of directors are ill prepared to confront the current and future challenges posed by new technological innovations, such as AI, machine learning, cyber security, robots, digital convergence, IoT, robo-advisors, complex omni-channels, and more.
March 1st, 2018 | Toronto, ON – On March 5, 2018 in Ottawa Canada, over 250 men and women are meeting at the Canada Science and Technology Museum, Ottawa, to explore the advancement of Artificial Intelligence, Data Sciences and its impact on advancing industry modernization.
TORONTO | February 13, 2018 – SalesChoice is excited to be expanding our learning opportunity resources by introducing a new podcast. Focusing on the future applications of AI in our world, the series will be hosted by our Director of Marketing & Strategic Business Development, Malay Upadhyay and feature guests’ interviews and co-hosts from AI leaders around the world.Our first episode of Predictive AI World, Introduction to AI, features SalesChoice CEO Dr. Cindy Gordon speaking from her experience as an AI & Data Sciences leader in the CRM Market defining AI and given an introduction to key concepts.
Click HERE for more!
Artificial intelligence and machine learning often appear simultaneously, especially in topics like big data and analytics. These terms are used interchangeably yet they are different from each other. This note aims to delineate the two.
Artificial Intelligence – Machine Learning – Deep Learning
December 12, 2017 | Toronto and Ottawa, ON – A new directory designed to help Canadian players in the emerging artificial intelligence (A.I.) field find new opportunities more easily and cash in on the $36.8B market, was launched in Toronto and Ottawa today.
December 11 2017 | Toronto, ON – Accelerated interest in Artificial Intelligence (AI) means that individuals and businesses will need to understand the ethics, risks and impacts of what is being unleashed. SalesChoice and EY have come to together to discuss the hidden risks of AI and its impact on stakeholders in a new video series, “Managing the Risks of AI.” The series is led by Dr. Cindy Gordon, CEO of SalesChoice, and Cathy Cobey, Technology Risk Partner at EY Canada.
“The development of full artificial intelligence could spell the end of the human race.” – Stephen Hawking, Eminent British Scientist
“AI is our biggest existential threat” – Elon Musk, Silicon Valley Uber Entrepreneur, Founder, Tesla
“A.I. will make our lives more productive and creative” – Bill Gates, Founder, Microsoft
Pre-Book Launch Review by Dr. Cindy Gordon, CEO SalesChoice – November 2nd, 2017
I was thrilled to receive a pre-launch copy of Donal Daly’s new Book, Digital Sales Transformation in a Customer First World. As I dug in to read Donal’s seventeen thought-provoking chapters, it was very obvious that he had successfully painted a clear picture of the digital sales transformation market dynamics, and the impact this is having on sales transformation. Speed of information and big data is simply our new reality. The Rise of the Digital Transformation is put in context with his opening chapter’s words:
“In the two minutes, it has taken you to read to this point in this introduction, the world sent 300 million emails, watched 15 million videos on YouTube, and searched 8 million times on Google. Salesforce customers processed 6 million transactions in that time, and together we managed to send 10 million emoji’s! The world is truly moving at Internet speed and it is only getting faster.”
Now Available on Amazon at: http://a.co/25Zr1b4
October 19 2017 | Ottawa, ON – Dr. Cindy Gordon, CEO of SalesChoice, was recognized today by Startup Canada as a national winner of the Startup Canada Senior Entrepreneur Award. Dr. Cindy accepted the award from BDC CEO Michael Dunham, at the Startup Canada Awards Grand Finale in Ottawa on October 19, 2017, attended by leading Canadian investors, innovators and anchor company executives.
September 26 2017 | Toronto, ON – New York-based Enterprise Sales Forum will be celebrating October as a Women in Sales Month across all its chapters globally, with the Toronto edition holding a celebratory event on October 4 with a focus on Women in STEM.
September 7 2017 | Toronto, ON – API Garage and SalesChoice Inc. have announced a Strategic Alliance to create a powerful Data Science as a Service (DSaaS) and Artificial Intelligence (AI) joint offering that can propel companies’ growth in using AI, focused on digital customer experience management (DCEM).
August 24 2017 | Ottawa, ON – Dr. Cindy Gordon, CEO of SalesChoice, was recognized today by Startup Canada as a regional winner of the Startup Canada Senior Entrepreneur Award. Dr. Cindy accepted the award at a red carpet ceremony in Ottawa attended by leading Canadian investors, innovators and anchor company executives.
There’s a reason we take AI seriously at SalesChoice. It is estimated that worldwide spending on artificial intelligence and cognitive systems is poised to rise to $46 billion in 2020, up 768% from 2016. The good thing is that we understand not only the economic but also the human element involved with AI adoption.
To put this in context, let us hear from the SalesChoice team on the value we bring to your sales organization and just how we can help you adopt AI in a productive manner:
TORONTO: Canada-based SalesChoice and Israel-based Okapi have joined hands to bring the world’s first AI-based personal assistance platform for operational and sales excellence. The alliance provides every employee with a personalized pathway to success.
According to an IBM report, 90% of the world’s data was created in the past two years. The majority of organizations find themselves working for the data, instead of the data working for them. This is the reason Artificial Intelligence (AI) is the strongest technological wave in our lifetime.
Insights Success creates one of the best platforms for top leaders and executives to share their experiences and mantra of success which can help the young and dynamic bloodline of professionals to learn and deliver business needs for customers in order to become futuristic market leaders. The magazine has recognized Dr. Cindy Gordon as one of “The 30 Most Creative CEOs to Watch in 2017,” highlighting her as a visionary change agent in Making Sales a Science.
SalesChoice Inc., a Predictive and Prescriptive Analytics SaaS Company specializing in sales analytics and an ISV Certified Partner of Salesforce, has just been profiled as one of the Silicon 100 firms featured in The Silicon Review, 2017 as a sales AI analytics company which delivers insights that matter.
Aragon Research, a leading research and advisory firm, recognizes SalesChoice as a Hot Vendor in its 2017 Hot Vendors in Sales Enablement research report. Each year, Aragon Research recognizes vendors who, with the help of cutting-edge technology, are working on something truly new and different in their respective markets. The report for one of the fastest growing markets – Sales Enablement – lists vendors that help sales teams grow their pipeline using an Office for Sales work hub approach.
It’s Canada’s 150th Birthday. But that’s not the only reason we are so excited… We mean, THIS excited! There are five reasons.
Reason 1: Our cool new video! Kick off you Canada Day celebration with this quick and peppy pitch. We definitely love it.
Reason 2: SalesChoice is now Einstein Analytics certified. Formerly called WAVE by Salesforce, it allows us to build lenses, dashboards, and apps (ANC-201), as well as work with Data and Dashboards (ANC-301) in Einstein Analytics. Wave is optimized for mobile access and data visualization; this BI analytic solution helps create powerful reports and dashboards from your enterprise data. SalesChoice’s predictive scores and insights can now easily overlay into Einstein Analytics, offering the most differentiated AI sales solution in the market.
In a recent Time-Warner Study, “Digital Natives” (Millennials in their twenties who grew up with digital) switched media venues 27 times per non-working hour. That’s roughly 13 times in 30 minutes or the time it takes to watch one episode of The Office. “Digital immigrants,” who grew up with old-school technology and adapted to digital, switched media venues 17 times per non-working hour. In addition, Millennial are trending to shift jobs 7 times before they are 30. This is a workforce where change is a daily constant. In addition, by 2020, Millennials (born from 1982 to 2004) are expected to make up nearly half the workforce.
May was an Awards month. Always good to get those, especially when they reflect something so much bigger than any of us! Let’s dive in.
Few of us know that Lady Sara Kirke was Canada’s first woman entrepreneur – a legacy dating as far back as 1638 that is recognized annually by The Canadian Advanced Technology Alliance (CATA). This year, the Sara Kirke E&Y Award for Entrepreneurship and Innovation went to Dr. Cindy Gordon, our Founder & CEO. Read the full history and details of the award here. Or Watch the Video to hear from Dr. Gordon.
Dr. Cindy Gordon has been awarded CATA’s “Sara Kirke E&Y Award for Entrepreneurship and Innovation” 2017 for women who have shown outstanding entrepreneurship, as well as technological innovation and leadership that has significantly expanded the frontiers of Canada’s advanced technology industry. This award was presented to her on May 17 at the CATA Innovation Gala in Ottawa by Stephen McIntyre, Partner, E&Y.
Our last blog focused on the growth of AI and the explosion of Big Data. This blog will focus on the importance of developing Trust and Transparency in designing, developing and implementing AI products and service solutions, and will identify Innovative AI companies to watch.
SalesChoice has won two prestigious FinancesOnline awards for business intelligence software!
Word from the COO on The Critical Importance Of Lead Validation In Internet Marketing:
Aaron Wittersheim is Chief Operating Officer at Internet marketing agency Straight North. His focus is on Internet marketing and website services, and technology.
This four-part blog series explores the Rise of AI and highlights market dynamics that could be shaping the Perfect AI World, or creating The Perfect Storm.
This blog series concludes with strategic recommendations for Boards of Directors and C-Level Executives to reflect upon, as the world of science with deep learning algorithms spawns more rapidly than any phenomenon known to mankind. The time for thoughtful leadership, policy and governance to ensure future generations secure productive lives, is now.
We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing.
Wishing you a successful 2017!
We are committed to helping companies: Prioritize, Predict, and Pace to achieve actionable insights for competitive advantage using AI and Machine Learning approaches to accelerate Sales Wins an Conversion Rates.
We have kick started the New Year with a new product addition to our portfolio, a new blog series talking about the importance of Narrative Story Telling, a Webinar on Data Sciences Readiness in our Predictive World.
Before we dive further into the merits of narrative storytelling, let’s review a few key points:
1.) Sales Productivity of B2B Sales professionals is plummeting and some futurists are now warning that B2B Sales professionals will die out in less than 30 years;
2.) Data patterns are everywhere – inside and outside the CRM systems that sales professionals use;
3.) Storytelling approaches create a rapid foundation for cultural ingestion and learning and can go “viral” rapidly to inform cultural DNA about optimal pathways forward; and
B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016).
In this eBook, we will examine Narrative Story Telling for Enhancing the Human Performance of Sales Professionals. The content has been organized into four sections:
We, like you, care about the community we live in, and every year, we take on a different cause that inspires our hearts. Last year, we bought a family of goats to feed a family in Africa. This year, we have made a donation to support young women who cannot afford to provide their newborns with diapers, leading to depression and unhealthy conditions impacting mom and child. Did you know that this gap impacts over 30% of North Americans?
SalesChoice Inc., a Predictive and Prescriptive Analytics SaaS Companies specializing in sales analytics and an ISV Certified App of Salesforce, has just been profiled as one of the TOP 50 SMARTEST COMPANY featured in the SILICON REVIEW Fall, 2016 SPECIAL EDITION.
Earlier in October, I defined Cognitive Technologies and provided an introduction to the different approaches of Cognitive, a market growing by 65% CAGR according to IDC. In June 2016, the WhiteHouse published a formal request for information, or RFI, about the possibilities and risks of AI.
SalesChoice Inc., a Predictive and Prescriptive Analytics SaaS Company, HQ in Toronto, Canada specializing in sales analytics was recently profiled by IDC by Mira Perry, Marketing Analyst, in a profile report titled, Canadian Advanced Analytics Vendor Profile: SalesChoice (doc #CA40646916, September 2016).
The full IDC : Canadian Advanced Vendor Profile on SalesChoice can be purchased here.
SalesChoice Inc., a Predictive and Prescriptive Analytics SaaS Company specializing in sales analytics and an ISV Certified App of Salesforce, has just been Profiled as a Top 25 Most Empowering Data Company, featured in the BIG DATA Fall, 2016 SPECIAL EDITION. You can see the full feature coverage here .
Understanding Cognitive Science Technology
Cognitive Computing is a highly technical and mathematical field. At a simple level, the idea of a computer that thinks like a human is appealing. At a technical level, the idea that a computer system consumes data and information of all types and performs calculations on what it is ingesting can raise a lot of questions especially when the computer is predicting outcomes for humans to “act upon.”
Sales professionals have hit rock bottom in B2B Sales Productivity. Time in field has consistently dropped year over year and is reported by Accenture in their recent Age of Distraction Report has decreased from 41% time in field to less than 31% of time.
Focus is a distress signal everywhere. What does one do?
SalesChoice Inc., a Predictive and Prescriptive Analytics SaaS Company specializing in sales analytics was recognized by Gartner Group in the September 7th Market Review Report on Predictive Analytics Software Innovators. “We were very pleased to be identified as a promising SaaS-based predictive analytics application helping B2B salespeople and marketers improve win rates, deal velocity and size.” says Dr. Cindy Gordon, CEO and Founder of SalesChoice. “Gartner is the world’s leading technology research and advisory company – to be profiled by them is a new success milestone for our company, we could not be more thrilled.”
Blog #2 discussed the history of predictive analytics from the perspective of Artificial Intelligence, and traced leadership from both classical philosophers like: Aristotle, Euclid, in ancient times to covering more modern times, profiling British mathematician Alan Turing. His provocative innovation question posed at a 1956 conference: “Can machines think?”, spurred on the Artificial Intelligence (AI) movement, and unleashed a cosmic energy force that has some modern scientists, worried, others see the positive effects.
THE HISTORY AND ROOTS OF PREDICTIVE ANALYTICS
Blog #1 discussed the history of predictive analytics going back to 1689 with Lloyds of London, insurance company. Predictive approaches, irrespective of the computing science and machine learning underpinnings, have been here for over 337 years. Blog #2 will define predictive analytics methods in more detail and in particular, I will explore the relevance and history of artificial intelligence.
I am working on a new BOOK called The Predictive Generation, which will be written over the next 12 months with 4 blog entries per month written on Monday morning. Guess you know what I am doing every weekend. I will explore the following themes and look forward to the journey with my readers.
Einstein did a lot of things in his lifetime that we recognize as genius. Einstein’s incredible conviction to challenge leadership behaviors if they were not curious to experiment or innovate is what sales leaders need to accelerate competency development in. Continually being open to try new ways of working is Einstein like behavior. Einstein believed passionately that: Imagination is more important than knowledge.
One might ask, what relevance does Einstein have to do with Sales Forecasting and Sales Pipeline Management?
Einstein did a lot of things in his lifetime that we recognize as genius. But what most people do not appreciate is his conviction and insatiable desire to challenge leadership behaviors that were not reflective of having an open and curious mind, being willing to constantly innovate and experiment to crystallize new ways of evolving.
Digiday is a leader in the media industry and has been rapidly growing year over year by 70%. Their unique sales cycle and expanding sales team posed many new challenges to them. Monitoring easily their sales pipeline in SalesForce on sales coverage, quality of deals, and sales forecasting was an ongoing challenge. One of the major issues Digiday was facing that in native SalesForce, the opportunity to pick any time dimension for forecasting was not easily accessible, so SalesChoice augmented the functionality that Digiday needed to meet their unique media industry needs.
RelationEdge Overview
RelationEdge is a CA, HQ company with offices across the USA in: Atlanta, Chicago, Dallas, Denver, LA, NY, San Diego, Irving, San Francisco and Seattle. They specialize in implementing technology solutions that are simple to use, but provide powerful information that drives their clients’ business to higher performance levels. Their methodology is based on business process engineering and sales management, employing a process first, technology second approach to solve their clients business problems. Their passion for helping clients better market, sell, and service distinguish them from their competitors.
Our life is frittered away by detail … simplify, simplify.’ ~Henry David Thoreau
The Value of Analytics use soars among Top Sales Teams.
Where there’s analytics use, there’s likely a winning sales organization. High-performing sales teams are 3.5x more likely than underperforming teams to use sales analytics. Across teams at all levels, we’ll see a 58% increase in sales analytics use from 2015 to 2016. Smart selling, fueled by technologies like predictive analytics, starts piquing sales teams’ interest and is expected to jump 77% among high performers in the next 12–18 months (SalesForce Report, 2015).
Sales cycles are long. Even after spending hours preparing the best proposals, you’re no closer to your quota. Don’t you wish you were spending less time researching your sales accounts and more time selling to them?
What if you could also avoid the worst deals — the ones that were doomed from the get-go? The amount of data sales organizations have to deal with has grown by 100x in recent years. Data is drowning sales professionals’ productivity. How do you get above the dark clouds?
In today’s attention deficit deprived world, sales forecasting accuracy has increasingly become more complex and consequently higher error rates. According to Sirius Decisions, companies estimate on average that they spend 2.5 hours per week and managers 1.5 hours on forecasting. Yet, nearly 80% of sales organizations don’t forecast within 10% of where they eventually land. They often don’t anticipate missing targets or realize too late in the quarter to take action.
MAY 16, 2016 SALESCHOICE COMPANY NEWS
SalesChoice Inc., a Predictive and Prescriptive Analytics SaaS Company specializing in sales analytics and an ISV Certified App of Salesforce, has partnered with RelationEdge to advance its North American channel reach to small and mid enterprise businesses.
“We have partnered with RelationEdge due to their depth in Salesforce Systems Integration and their world-class process value proposition to understand customer needs first before deploying technology. Partnering with RelationEdge enables us to rapidly grow our Data Science and Analytics offerings and leverage their and go-to-market expertise,” said Dr. Cindy Gordon, SalesChoice CEO and Founder.
For Immediate Release:
SalesChoice Inc. has been officially recognized by the CIO Review in their 2016 annual listing of 20 leading companies that are at the forefront of providing sales management solutions.
Todays sales managers and sales professionals are leveraging social, mobile, big data, and cloud technologies to optimize the way they gain and retain new customers.
Dr. Cindy Gordon , CEO SalesChoice, spoke on May 5th at a local Mississauga Board of Trade and Microsoft Sponsored Event on Sales and Digital Marketing: Prospective Platform Technologies. She was joined by Jon Lombardo, Global Creative Strategist, Linked In, Rob Triggs, VP CRM Dynamics, Krista LaReviere, Co-Founder, CEO G-Shift, and Corby Simpson, a Digital Strategist. Details are at :http://web.mbot.com/events/
Making sense of today’s technology choices for your business has never been more complicated. Business leaders in today’s world need to stay on top of emerging technologies in order to be innovative, productive and competitive.
On May 5th, Microsoft Canada and the Mississauga Board of Trade are running a conference to discuss these challenges. You can register at www.mbot.com and hear innovative thought leaders and guest speakers.
SalesChoice is one of the top 25 promising start-ups as part of the annual TieQuest Toronto business venture competition, which had hundreds of competitors.
SalesChoice will be announced more formally at the TiEQuest Gala on Thursday, April 21st and will also have a booth to demonstrate their advanced data sciences products for predictive analytics, prescriptive analytics, and propensity to purchase scoring analytics.
“TiQuest offers entrepreneurs an opportunity to refine their pitches, meet colleagues, investors, and support the technology community in Toronto. Volunteers and networks of TieQuest creates new possibilities for all of us, and we appreciate their community leadership”, says Dr. Cindy Gordon, CEO & Founder, SalesChoice Inc.
Market Announcement
On March 29th, SalesChoice announced its Predictive Analytics Platform Go to Market Offering has been successfully integrated into the SalesForce’s Wave Analytics Platform. Over 400 global leaders from sales, marketing, and sales operations joined in to listen to The Predictive Pipeline Webinar and hear these new announcements.
Join us and Register here
Did you know that high performing sales teams are 3.5x more likely to be currently using sales analytics? The amount of data available to sales organizations has grown exponentially in recent years. Amid the data explosion, however, companies have struggled to make sense of it all.
Did you know that 74% of sales leaders are using or will be using sales analytics in the next 18 months? Join Dr. Cindy Gordon CEO and Founder of SalesChoice with our SalesForce clients and SalesForce partner for a special webinar on March 29th @ 2pm EST to understand how to make data-driven decisions that accelerate your revenue growth and win rates. Learn how sales analytics help you:
Join us on May 28th to celebrate the best of Canadian innovation and see the world’s most adopted technologies. For more than three decades, the CATA Alliance Innovation Gala has been celebrating the best in Canadian advanced technology. It has become one of the most eagerly awaited events in Canada’s business calendar.
Listen in to a recent webinar recording where Dr. Cindy Gordon CEO of SalesChoice, a leading predictive analytics SaaS Company focused on improving sales profitability and productivity, interviews Thought Leader, Author Justin Roff-Marsh about his new book, TheMachine. In this thoughtful new publication, Jason asks Chief Sales Executives to wrestle their sales teams away from autonomous field-based artisans in favour of a tightly synchronized team of specialists. He introduces some new approaches that offer new and refreshing points of view in his methodology which he calls Sales Process Engineering (SPE). Through (SPE), Roff-Marsh outlines:
The Canadian Advanced Technology Alliance, in partnership with Manulife, has announced a new channel sponsorship and content creation initiative for the CanWIT (Women in Tech) Video Sharing Channel for Mentorship.
This expansion will help increase the number of women working in technology-related occupations and encourage women already in ICT to stay in the industry and find a career path that is satisfying and enjoyable.
In many ways, sales forecasting has not really changed for centuries. Each sales person works a particular sales cycle based largely on their own intuition and experience.
While there have been advances in methodologies e.g solution selling and professional selling skills etc, the final judgement of whether a sale will occur has largely remain unchanged….the experiential judgement of the sales rep.
We have been partnering on a new exciting book project led by CEO, Vishal Kumar Founder, of Analytics Week and Analytics Club which is one place, one network, one club to connect and empower us all to advance our knowledge and understanding of Big Data and Analytics on the rapidly emerging Predictive World.
Dr.Cindy Gordon defines the significance of Big Data: Predictive and Prescriptive Analytics and explores why the Science of Selling using advanced data sciences such as artificial intelligence, text mining and machine learning can give Chief Channel Officers insights on what channels are doing, what is surging in real time on channel interests they are servicing, or what customer trends are emerging that can create lead capacity for reseller channels.
SalesChoice CEO Dr. Cindy Gordon started on the topic of sales becoming a science by saying there’s a huge uptick in the market for sales forecasting and analytics.
“Analytics is the most effective factor in modern day sales,” she said.
TechCrunch offers up a detailed list of what is called “The Sales Stack”, actions supported by technologies for the entire sales funnel:
Ottawa On, Toronto, On… CATA Alliance has announced the new CanWIT (Women in Tech) Video Sharing Channel for Mentorship is being boosted through a Channel sponsorship and content creation collaboration with Tangerine Bank, a Canadian direct banking subsidiary of Scotiabank.
August 18th, 2015
FOR IMMEDIATE RELEASE
Toronto, Canada August 18th, 2015. SalesChoice, a Predictive and Prescriptive Analytics company specializing in Making Sales A Science announces a partnership with Obero SPM to help mid-market to enterprise B2B sales companies increase their corporate sales performance.
There is nothing more important to the C-suite than hitting their corporate performance and KPI goals. Obero SPM solutions allows companies to make better business decisions by enabling access to information through a centralized repository.
SalesChoice is highlighted in new Forrestor Report on CRM Sales Automation Software in two key categories relating to predictive sales analytics and prescriptive analytics:
Published in Sandhill Tuesday, July 28, 2015
Did you know that the average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new Microsoft study [1], people now generally lose concentration after eight seconds, highlighting the effects of an increasingly digitalized lifestyle on the brain? Some key findings:
A 2012 Time-Warner Study on the media consumption habits of Digital Natives (millennials in their twenties who grew up with digital) showed that young people flipped between content across different devices on average 27 times per non-working hour. That’s roughly 13 times in 30 minutes. This is in contrast to
SalesChoice is moving ahead with a Predictive Analytics/Data Sciences Webinar series.
With 40-60% of sales organizations behind in meeting their sales quotas, most Chief Revenue Officers (CROs) are not confident that they will get to their revenue target. According to Accenture and CSO Insights, less than 14% of CRO’s are confident they will make their plans.
Ottawa, ON…CanWIT (Women in Tech) a division of CATAAlliance launched a Crowdfunding Campaign today to expand its Mentorship Video Channel that will offer role model interviews to encourage women to consider careers in ICT and to encourage women already in ICT to stay in the industry and find a career path that is satisfying and enjoyable.
Dr. Cindy Gordon’s presentation on Big Data and Predictive Analytics at the Sales & Marketing Middle East Conference May19-20 Abu Dhabi.
To watch the video, click here
For more information on the Predictive Insights Engine , click here
“Siri Can Now Increase Your Win Rates” by Cindy Gordon was originally published in Sales Mastery Magazine.
The not-far-off future of selling is a bit like the movie “Her”. In the movie a man falls in love with his virtual assistant, modeled after Apple’s Siri. We forget about the computer that’s driving and relate to her as another uber-intelligent person who can answer anything.
Predictive Analytics: Four Attributes
Predictive and prescriptive analytics are new territory to most companies working in big data today. According to Gartner Group, Predictive analytics describes any approach to data mining with four attributes:
SalesChoice specializes in Predictive Analytics and Making Sales a Science. We launched our new Predictive Insight Engine in the Fall of 2014, and we are in rapid commercialization mode currently.
We are under very restrictive NDAs as our science is uncannily smart and is reliably predicting future outcomes at 85% or more accuracy. Every client has received value and insight. How they apply this intelligence is something we are continuing to research. But what is clear our data scientists are finding incredible
Series 1: Brave ‘Now’ World Part
This is part three of a three part series. Today with so much data coming into organizations, the majority of companies are challenged to source new insights. Increasingly out world operates in near real time, and we expect our data and our patterns to unfold at the right point in time.
By Cindy Gordon
Part one of this three-part examined how big data has changed our approach to crafting business questions and the expectations of what information we’ll have access to when we make decisions.
Today analytics is moving rapidly into business operating processes and practices. The term being coined to describe this new field is machine-to-machine process intelligence, which at its core is predictive analytics.
Series 1: Brave ‘Now’ World Part
As humans, we have an insatiable appetite for deriving insights from data. With the intensification of big data and the promise of connecting the dots, our hunger for meaningful insights is greater than ever.
We rely on data for daily tasks without a second thought. We scour the web and mobile apps for movie recommendations, gift purchases, climate patterns, transportation foresight, healthcare, fraud detection, consumer behaviour, future sales outcomes, and even for the ideal romantic companion.
The Next Einstein is a place where North Americans can be inspired and inspire others to think, share and discuss ideas on how to make the world a better place.
This contests want to do more than talk about change, it wants to facilitate it. The most original, innovative and feasible ideas are selected by an internationally acclaimed judging panel, and the winners will win cash prizes, mentorships and scholarships. These prizes will help take innovative ideas from the drawing board to the real world.
Last month, Rick Spence interviewed Dr Gordon about SalesChoice and the Science of Selling. We’ve pasted an excerpt below. See the full article here.
Cindy Gordon has been a banker, consultant, venture capitalist, and a national technology guru. Now she’s an entrepreneur running her own digital startup. What opportunity lured her onto the front lines? She says SalesChoice, which offers an easy-to-use sales-management alternative to market leader Salesforce, will leverage advanced math and predictive analysis to change the way companies sell. Her team’s ultimate goal: to win a Nobel Prize.
This blog was originally published by IT Business on February 8, 2014.
In the first post of this series, I defined the differences between business intelligence, big data, and predictive analytics. In the second entry, I looked at the benefits of predictive analytics. In this third and final entry to the series, I’m summarizing why predictive analytics is important to the future of business. In the words of Newton’s Third Law, “For every action there is an equal and opposite reaction.”
Originally posted on ITBusiness on February 7, 2014.
The last post I wrote at ITBusiness defined three market segments: predictive analytics, business intelligence, and big data to help frame a baseline of understanding. This blog post I wanted to continue our conversation and focus on why you should care, or with my western heritage, we always used to say, where is the beef?
This post was originally published by ITBusiness on February 6, 2014. It can be accessed here.
I must admit, I can get easily confused in discussing predictive analytics, or business intelligence, then adding the term big data in the mix, the sense-making becomes more challenging. With this market being so enormous and promising claims of unparalleled competitive edge, a few simple insights to decipher what’s in the market playbook – can only help us all learn more rapidly.
Originally published at ITBusiness.ca on December 16, 2013
Effective use of data, especially predictive analytics, will give businesses a strong competitive advantage.
Analytics delivers significant benefits to businesses of all sizes. McKinsey research has indicated eight to 10 per cent CAGR rates for companies using these approaches. Our industry research sees possibilities of 20 to 50 per cent growth possibilities for businesses.
By Dr. Cindy Gordon, CEO & Founder, SalesChoice Inc.
(An Excerpt from her new book: SalesPredictions:The Next Big Thing in Sales (Q1, 2013).
This is a very exciting time to be involved in the Sales Enablement field, as the methods are rigorous, and designed to unlock hidden patterns, creating new conversations to unlock new possibilities. We never know what we will find, but we always unlock some new gems – that has this OMG reaction of C levels.
When Garry Wood took over as CEO of WorldLynx in October 2010, Bell Canada’s largest wireless reseller, he had other top priorities besides an impending implementation of Salesforce.com – but found it tough to negotiate delaying the contract by a year.
by Dr. Cindy Gordon, CEO & Founder, SalesChoice Inc.
(An Excerpt from her new book: SalesPredictions:The Next Big Thing in Sales (Q1, 2013).
The focus on Sales Predictions has been very much focused on Sales Prospects (Lead Scoring) versus full Sales Opportunity Funnel Predictions with numerous vendors sourcing more relevant sales prospects, based on criteria for the predictive analytics to predict validity of leads to help focus sales call activities on higher scoring leads, vs. lower scoring leads – all with the vision of accelerating sales quota attainment.
by Dr. Cindy Gordon, CEO & Founder, SalesChoice Inc.
An Excerpt from her new book: SalesPredictions:The Next Big Thing in Sales (Q1, 2013).
Shocking research from CSO Insights and Accenture (2013), confirms that nearly 50% of the Fortune 1000 are not realizing their sales quotas. Inaccurate forecasts continue to plague the industry, competitive pressures are at all time highs, CRM systems promise improvement practices and forecasting, yet over three decades, we still have abysmal sales quota attainment results.
Digital Momentum Ranking company SIGNL.com has identified SalesChoice in their top 50 sales automation growth ranking for November 2013. See their post here
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