Dr. Cindy Gordon, CEO & Founder, SalesChoice launches new book Strategic Data-Based Wisdom in the Big Data Era, has been officially launched by IGI Global Com, with Editors: John Girard (Middle Georgia State College, USA), Deanna Klein (Minot State University, USA) and Kristi Berg (Minot State University, USA). The New Book discusses the ability to uncover, share, and utilize knowledge is one of the most vital components to the success of any organization. While new technologies and techniques of knowledge dissemination are promising, there is still a struggle to derive and circulate meaningful information from large data sets.

Strategic Data-Based Wisdom in the Big Data Era combines the latest empirical research findings, best practices, and applicable theoretical frameworks surrounding data analytics and knowledge acquisition. Providing a multi-disciplinary perspective of the subject area, this book is an essential reference source for professionals and researchers working in the field of knowledge management who would like to improve their understanding of the strategic role of data-based wisdom in different types of work communities and environments.

Dr. Gordon did empirical research on the Historical Generations of CRM from Solution Selling to Predictive Selling bringing a focus to predictive analytics and prescriptive analytics and the future implications to how sales work is performed in the Big Data and Wisdom Era. The 5 Eras of Selling are explored with illustrations of the evolution of CRM sales practices and also software innovations shaping how sales is conducted. With the advent of advanced sciences, a case is made for Why Sales Professionals will fuse more closely with machine learning sales enablement tools. SalesChoice is a company leading in this market segment.

To order a copy of her contributions in this new book: visit our publication’s webpage on IGI Global’s website. Use the 50% discount code exclusive contributor coupon code IGI50 during checkout through IGI Global’s secure shopping as a Complimentary Discount from SalesChoice, a company specializing in Making Sales a Science.

Other recent books of Dr. Cindy Gordon include: Social Roots: Why Social Innovations are Creating the Influence Economy  and Business Goes Virtual  Dr Gordon is a lead author or contributing author to over 14 books on leading areas: in Big Data, Collaboration, CRM, Portals, Predictive Analytics, SaaS, Social Media etc.