How Predictive Analytics Gives Professional Services a Competitive Edge

Dr Cindy Gordon interviews Dinesh Kandanchatha on Challenges & Results – Topics include:

The Macadamian’s sales challenge and the problem they were seeking to solve – Macadamian’s sales process and how SalesChoice fits into that process – Amount of data required for Predictive Analytics – The challenges and lessons learned – Using SalesForce pivot tables – Benefits using SalesChoice – Recommendations for Sales Leaders re: Predictive Analytics – Future of Predictive Analytics and the Implications of Doing Nothing