Our Team

Dr. Allan Kevin Francis

Chairman & Strategic Growth Advisor

Dr. Cindy Gordon

CEO & Founder

Michael Weinberg

CTO & Chief Architect

Dr. Yannick Lallement

Chief Data Scientist

Dr. Sonja Jones

Director of Global AI and Data Sciences

Dr. Pramod Gupta

Senior Data Scientist

Purnima Bihari

Chief Product Officer

Thomas Burghardt

Director Software Engineering & Technical Operations

Sohil Dadwani

Director of Sales Operations

Malay Upadhyay

Director of Marketing & Strategic Business Development

Karen Fuss

Sales Revenue Accelerator

Chuck Payne

Sales and Marketing Associate

Detailed Profiles

Dr. Allan Kevin Francis, LL.D, Chairman & Strategic Growth Advisor

Dr. A. Kevin Francis, D. Comm, LL.D is founder & Chairman of the Values Based Leadership Group, a management consulting firm in Newmarket, Ontario, Canada. He is an Independent Contractor/Management Consultant with The Training Associates Corporation, Boston, Mass, USA.

Prior leadership roles include: Chief Executive Officer/ Director/Investor of Centerbeam Inc.in San Jose, California, a managed cloud services outsourcing firm delivering services in 49 countries (acquired in 2013 by Earthlink Inc); Chief Executive Officer/ Director/investor of Accelio Corporation, an Ottawa-based leading global provider of web-enabled business process solutions (acquired in 2002 by Adobe Systems); and a 28-year career with Xerox retiring in 2000 as Chairman, President and CEO of Xerox Canada, a $1.6B organization.

His current external appointments: Council Member GLG, Chairman & Strategic Growth Advisor, SalesChoice, Toronto: Global Advisory Board member, DocuSign Canada; Investor and Strategic Advisor, Striation 6 Performance Center, Toronto and True Growth 2.0/Enterprise Saint John NB advisory group.

Kevin has also previously served as Chairman of the Advisory Board, Cape Breton University Vershuren Centre for Sustainability in Energy and the Environment Managing Director of the Kirchner Group, Executive Committee of the Conference Board of Canada, CEO council member of the Entrepreneur’s Foundation, Director of Tundra Semiconductor Corporation, Director Piedmont V Holdings, Director Softchoice Corporation and Chairman of the Management Resource and Compensation Committee Governor of St. Francis Xavier University, Advisory board: Richard Ivey School of Business, University of Western Ontario, Director of The National Quality Institute, Director of the Canadian Council for Aboriginal Business, Director of the Information Technology Association of Canada, the Public Policy Forum & campaign cabinet for United Way.

Kevin’s passion is his children and grandchildren and contributing value-based leadership.

Dr. Cindy Gordon, CEO & Founder

Cindy Gordon is the Founder and CEO of SalesChoice, an AI SaaS Predictive and Prescriptive Guiding Selling Company. She is also an expert in SaaS, AI, business innovation, early-stage software commercialization & sales /marketing practices. She has held senior leadership and partnership roles in global B2B Enterprises, including: Accenture, Xerox, Citicorp and Nortel Networks.

In addition, Cindy has also been a founder, VC, an angel and founder in emerging software companies. She is currently involved in include: Corent Technology, CoursePeerKula, LyfeUp, and TouchTown TV.  Cindy is also the Founder of Helix Commerce International Inc., a strategy innovation firm which serviced global B2B clients  like: CIBC, Davis and Henderson, IBM, INGLGS Electronics, MTS Allstream, Rogers and TD.

Internationally, she is recognized for her innovation  and thought leadership in: SaaS, Collaboration, AI,  technology emergence, with over 13 books in the market. She is also a 2012 recipient of the Governor’s General Award for Innovation. She is a 2017 recipient of many awards, including the: STARTUPCANADA National Entrepreneurship Award, CATA & E&Y Sara Kirke Award for Outstanding CEO: Innovation & Community Leadership, and most Creative CEO Award from Insights Success.  She is also a Advanced Analytics Expert at the International Institute of Advanced Analytics. She is also currently working on her 14th book on The AI SPLIT: The Perfect World, or The Perfect Storm.

With NFPs, Cindy has a very active community track record including current roles as: AI DIRECTORY, Co-Founder, and Global Chair, CATA (National Media Spokesperson for Innovation, AI, and STEM), Board Director, RSI, and a Mentor for the Enterprise Sales Forum (ESF). Past Roles include: Invest CrowdFund  Canada (ICC), National Chair, Women in Technology (CANWIT, CATA), Founding Member, Toronto Maple Leaf Angels. She has also been a Former Board Director for Nightwood Theatre, The Bluma Appel St. LawrenceTheatre. She has also been active in the Canadian Cancer and Prostrate Association, and The United Way.

Cindy’s passion is the constant pursuit of sustainable innovation and making differentiated experiences to make our world an incredible place. She also loves family time, global travelling, writing, cooking international foods, scuba diving, and squash.

Michael Weinberg, CTO & Chief Architect

Michael brings over 13 years of professional software R&D experience with emphasis on Cloud and BigData Technologies. Michael is also founder of Radscale Systems Inc.,a certified Amazon Cloud Consulting Partner specializing in Cloud and Big Data applications.

Michael is also a co-founder of Kenlo Group, a web and mobile applications developer.  His contributions at NDS Group (a worldwide leader in digital pay-TV solutions acquired by Cisco) were recognized by a 2005 CEO Award for Outstanding Technical Contribution.

Michael holds a Bachelor of Science and Master of Science in Computer Science from The Hebrew University in Israel and has conducted research and published scientific papers in the area of distributed artificial intelligence.

Michael also volunteers in community computer classes helping kids and senior citizens acquire computer and Internet skills. Michael’s passions include: photography, snowboarding & camping ~ and of course, innovating with Big Data and SaaS.

Dr. Yannick Lallement, Chief Data Scientist

Dr. Yannick Lallement is the Chief Data Scientist for SalesChoice Inc. Yannick is responsible  to solve complex sales intelligence challenges. He holds a Ph.D. in computer science from the French INRIA (National Institute of Research in Computer Science), with a specialization in artificial intelligence and parallel computing.

Prior roles include a research associate at the Human-Computer Interaction Institute, at Carnegie Mellon University, for a few years, honing his data-mining & predictive analytic expertise. He then went on to design enterprise customer-service and e-commerce software and intelligent agents at a leading Canadian web-development company.

Additionally, Yannick was a member of the Google Human Evaluation Team, and has been consulting on SEO and website analytics for companies like American Express.

Yannick’s passion is in uncovering and making sense of the evidence hidden in all sorts of complex data patterns to improve business intelligence, and eating French cooking.

Dr. Sonja Jones, Director of Global AI and Data Sciences

Dr. Sonja Jones is multi-talented and has over 20 years of experience in sales, business and technology.  She has advanced many companies towards their mission and goals via her consultative sales experience and has been essential in helping companies meet their changing business requirements with the growth and evolution of technology solutions.

Dr. Jones recently completed her doctorate at Argosy University in Business focused on entrepreneurship and her dissertation was published with her ground breaking studies around Women in Information Technology Leadership. She also has been published in four different books which include “How to Break a Glass Ceiling without a Hammer”, “How to Survive When Your Ship is Sinking”, “Successful Women in Business” and “Corporate Queens, What Business School Won’t Teach You” and she is currently working on writing her own book.  Dr. Jones also has an MBA in entrepreneurship from the University of St. Thomas and two Bachelor degrees in Mathematics and Statistics from the University of Minnesota.

Being a huge advocate for women in technology, she is the co-founder of the first technical sorority in America, “Alpha Sigma Kappa – Women in Technical Studies” which has touched over 1,000 women’s lives.   She also recently created her own foundation, called “Nonstop 4 the Top”. Her organization is dedicated to helping women succeed in, business and technology. Dr. Jones also mentors women through Everwise and her college alumni programs.  In addition, Dr. Jones was crowned Mrs. Corporate America and during her reign she was a speaker and advocate for her platform through many forms of media that included television, internet, books, magazine and many internet publications.

In her spare time, Sonja loves to act and loves sports, especially football. She also loves to work on her roses in her garden, travel and she enjoys time with her husband, family and friends.Dr. Sonja Jones’ goal is to make a true difference in the world and have a positive impact on others. Sonja firmly believes if you work hard that dreams can come true.

Dr. Pramod Gupta, Senior Data Scientist

Dr. Pramod Gupta is a Senior Data Scientist with SalesChoice, with more than 15 years of experience as a researcher and academician in various organizations including work with: NASA, GE, VISA, as well as in a number of academic positions involving Big Data strategies and solutions.

His research areas include: neural networks, machine learning algorithms, modeling and robotics, data modeling, and data mining. He has more than 40 publications on these subjects in various conferences and journals and has won several awards for his research and academic achievements.

Pramod obtained his Ph.D. from McMaster University in Canada and is also currently teaching part-time at UCSC Silicon Valley Extention. He is passionate about working with new technologies solving innovative data science and machine learning problems, particularly in CRM.

Purnima Bihari, Chief Product Officer

Purnima is responsible for setting the direction of SalesChoice product development to achieve business objectives and maximize market share by designing cost-effective high quality product solutions.

She is a seasoned IT management professional with experience in managing and deploying multiple business solutions in Healthcare, Insurance, E-commerce, Online Publishing and Media and Entertainment domains.

She has previously lead engineering teams for large enterprises including: Infosys, Best Buy, Wellpoint and Quest Pathologies. She possesses first-rate Agile management experience across SCRUM, XP, and KANBAN methodologies.

Purnima holds an MBA from the Ivey School of Business, where she specialized in Technology Management and B2B marketing. She also holds a Computer Science Degree. Her personal interests include script-writing, graphic design and painting.

Her passion lies in building a self-sustaining Canadian technology ecosystem and making it the next hub of global innovation and social change.

Thomas Burghardt, Senior Director Software Engineering & Technical Operations

Thomas is a Data Sciences Engineer and a full stack engineer whose focus is delivering front-end product enhancements, as well as building out server-side architecture.

His past experience includes work on web applications and software products that focus primarily on data management and data processing.

Thomas works closely with the engineering team to ensure the customer needs are fulfilled, balanced against the product roadmap directions, and ensures the operating engineering processes are “humming” in all the right directions – as SalesChoice is all about “making data speak.”

Thomas holds a major in Mathematics and Statistics and also has a minor in Computer Science from the University of Concordia.

He has a passion for Sports statistics and programming, but also enjoys escaping to the cottage during the summer. He is an avid water skier, and enjoys being athletic, and leading a balanced life.

Sohil Dadwani, Director of Sales Operations

Sohil’s responsibilities at SalesChoice include: leading the indirect Lead Generation Sales Team, providing Sales Pipeline & Account Management support and planning marketing events & communications. He leads a team of Sales resources. 

Sohil brings six years of diverse experiences to SalesChoice. He has demonstrated excellence and strong business acumen in his professional endeavors at Mahindra and as a Management Consultant.

He has an MBA from Queen’s School of Business, where he specialized in Marketing. He also holds a Bachelor’s in Mechanical Engineering from Devi Ahilya University, Indore, India.

Sohil is very tech savvy and passionate about bringing positive disruption in the way of doing business from the use of innovative technology approaches.

Malay Upadhyay, Director of Marketing & Strategic Business Development

Malay is responsible for the firm’s positioning and channel strategy, its implementation and developing business with prospective B2B clients to meet the annual revenue targets.

He brings a diverse set of experiences as a marketer and consultant, having delivered in several industries across the globe. He previously led the marketing and business development to create an industry niche at a B2B hospitality firm in Kolkata, and was one of 25 individuals across the globe to envisage future workplaces for Marzotto SpA in Italy. He also consulted to a S. American Trade Commission in Dubai on market entry, to a Telehealth firm in Calgary on customer acquisition and to one of the world’s largest oil and gas firms on future introduction of biofuels at Accenture in Bangalore.

Malay holds an MBA from Queen’s University, Kingston, and an MSc in Marketing Management from Bocconi University, Milan. His personal interests include traveling, speculating on fresh ideas and writing, having authored multiple books. At most times, he brings these together in his ‘Blog of a Fly’. He is currently co-authoring with Dr. Cindy Gordon, a book on The AI Split: The Perfect World, or The Perfect Storm.

Malay envisions an age of collaborative AI as the only solution to an efficient and seamless existence and intends to achieve it through an inclusive growth of all stakeholders evolved in the ecosystem.

Bharat Tahiliani, Digital Marketing Specialist

Bharat is a Digital Marketing Specialist whose focus at SalesChoice Inc. is on design, website architecture, email marketing, video strategy and editing, and thinking out of the box regarding high-impact marketing campaign ventures.

He brings over 4 years of experience to the company. He has demonstrated the capacity to structure, redesign, ideate and execute successful marketing campaigns.

He holds an undergrad in Information and Communication Studies from The University of New Brunswick, Saint John, a diploma in Film Production from Toronto Film School, and is currently pursuing his Digital Marketing Management certification from the University of Toronto.

He has passion for video editing, iPhone Photography, reading, and loves playing soccer and ping-pong.

Karen Fuss, Sales Revenue Accelerator

Karen is responsible for new business development and building new strategic partnerships to accelerate revenue growth.

Karen is passionate about selling cloud technology and how it is transforming the way businesses think and engage with their customers, partners and employees. She has enjoyed a
successful sales career in technology and has sold SaaS solutions focused on Sales/CRM automation, Incentive Compensation and Platform Cloud Services within Financial
Services and Retail sectors.

Karen believes in listening first; speaking the language of her customers, business partners and team and working collaboratively to drive great results.

Karen keeps up with the pace of change by living a healthy and fit lifestyle, 8 hours of sleep and staying connected with amazing family and friends. She also loves to travel and now has a great
companion to explore the world with, her beautiful young daughter.

Chuck Payne, Sales and Marketing Associate 

Chuck is a Sales and Marketing Associate with SalesChoice, working closely with the Director of Sales Operations and the Director of Marketing and Strategic Business Development to increase company revenues and grow the corporate brand.

He has diverse industry experience, from a start-up pharmaceutical company to a major media broadcaster, cultivating a variety of professional skills along the way. His expertise is in communications and relationship management.

Chuck graduated Dalhousie University with a BA of English and recently completed a postgraduate certificate in Public Relations from Humber College. He also has TESL certificate from St. Mary’s University.

He is passionate about all things pop-culture and is an aspiring photographer in his spare time. Both of these interests could be on the verge of being revolutionized by the future applications of AI.