How Predictive Analytics Gives Professional Services a Competitive Edge

Dr. Cindy Gordon interviews Dinesh Kandanchatha on Challenges & Results

This segment from the Predictive World Seminar Series highlights the Macadamian’s sales challenge and the problem they were seeking to solve. Topics covered include:

  • Macadamian’s sales process and how SalesChoice fits into that process
  • Data requirements to implement Predictive Analytics
  • The challenges and lessons learned
  • Using SalesForce pivot tables
  • Benefits using SalesChoice
  • Recommendations for Sales Leaders re: Predictive Analytics
  • Future of Predictive Analytics and the Implications of Doing Nothing