B2B-Marketing

Why AI will solve Attention Deficit Disorder in Sales Professionals

Our Distracted, Always-On Reality

 

In a recent Time-Warner Study, “Digital Natives” (Millennials in their twenties who grew up with digital) switched media venues 27 times per non-working hour. That’s roughly 13 times in 30 minutes or the time it takes to watch one episode of The Office. “Digital immigrants,” who grew up with old-school technology and adapted to digital, switched media venues 17 times per non-working hour. In addition, Millennial are trending to shift jobs 7 times before they are 30. This is a workforce where change is a daily constant. In addition, by 2020, Millennials (born from 1982 to 2004) are expected to make up nearly half the workforce.

Read more

Blog #7.2: AI and Trust are Key to Evolutionary Success

Series 7 – The Rise of AI: The Perfect World or The Perfect Storm?

Our last blog focused on the growth of AI and the explosion of Big Data. This blog will focus on the importance of developing Trust and Transparency in designing, developing and implementing AI products and service solutions, and will identify Innovative AI companies to watch.

Read more

Blog #7.1: The Rise of AI

Series 7 – The Rise of AI: The Perfect World or The Perfect Storm?

This four-part blog series explores the Rise of AI and highlights market dynamics that could be shaping the Perfect AI World, or creating The Perfect Storm.

This blog series concludes with strategic recommendations for Boards of Directors and C-Level Executives to reflect upon, as the world of science with deep learning algorithms spawns more rapidly than any phenomenon known to mankind.  The time for thoughtful leadership, policy and governance to ensure future generations secure productive lives, is now.

Read more

Blog #6.4: Narrative Storytelling for Sales – The Conclusion

sales-storytellinggreen

Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance

We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing.

Read more

Blog #6.3: Merits of Story Telling and Introduction to Predictive Narrative

sales-storytellinggreen

Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance

Before we dive further into the merits of narrative storytelling, let’s review a few key points:

1.)  Sales Productivity of B2B Sales professionals is plummeting and some futurists are now warning that B2B Sales professionals will die out in less than 30 years;

2.)  Data patterns are everywhere – inside and outside the CRM systems that sales professionals use;

3.)  Storytelling approaches create a rapid foundation for cultural ingestion and learning and can go “viral” rapidly to inform cultural DNA about optimal pathways forward; and

Read more

Blog #6.2: Narrative Storytelling Enhances Sales Performance

sales-storytellinggreen

Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016).

Read more

Blog #6.1: The Roots of Storytelling for Sales

Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance

In this eBook, we will examine Narrative Story Telling for Enhancing the Human Performance of Sales Professionals. The content has been organized into four sections:

  • Section 1.0 – The Roots of Story Telling: explores the ancient roots of story telling, and discusses the significance of stories in developing a quality culture, where best practices are the norm.
  • Section 2.0 – examines the changing landscape of B2B sales professionals where customer intelligence is surpassing the performance levels of sales professionals, and discusses the value of narrative story telling to accelerate sales performance.
  • Section 3.0 – further discusses the attributes of story telling and provides examples of predictive narrative story telling for sales professionals.
  • Section 4.0 – provides an impactful conclusion, pulling the key themes together explored in Sections 1.0 – 3.0.

Read more

Blog #5: Why Cognitive Technologies will Transform our World as we know It

cognitive-tech

Earlier in October, I defined Cognitive Technologies and provided an introduction to the different approaches of Cognitive, a market growing by 65% CAGR according to IDC. In June 2016, the WhiteHouse published a formal request for information, or RFI, about the possibilities and risks of AI.

Read more

Blog #4: Deep Learning: The Rise of Cognitive Science Technology

 deep-learning

Understanding Cognitive Science Technology

Cognitive Computing is a highly technical and mathematical field. At a simple level, the idea of a computer that thinks like a human is appealing. At a technical level, the idea that a computer system consumes data and  information of all types and performs calculations on what it is ingesting can raise a lot of questions especially when the computer is predicting outcomes for humans to “act upon.”

Read more

Blog #3: Global Leaders: On the Innovation Edge

aaeaaqaaaaaaaahxaaaajgfmyja0ymqwltcwzmqtngy1mc05ytfllwe3nzrjzda1ztfjmg

Blog #2 discussed the history of predictive analytics from the perspective of Artificial Intelligence, and traced leadership from both classical philosophers like: Aristotle, Euclid, in ancient times to covering more modern times, profiling British mathematician Alan Turing. His provocative innovation question posed at a 1956 conference: “Can machines think?”, spurred on the Artificial Intelligence (AI) movement, and unleashed a cosmic energy force that has some modern scientists, worried, others see the positive effects.

Read more