Data analytics

Blog #6.1: The Roots of Storytelling for Sales

Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance

In this eBook, we will examine Narrative Story Telling for Enhancing the Human Performance of Sales Professionals. The content has been organized into four sections:

  • Section 1.0 – The Roots of Story Telling: explores the ancient roots of story telling, and discusses the significance of stories in developing a quality culture, where best practices are the norm.
  • Section 2.0 – examines the changing landscape of B2B sales professionals where customer intelligence is surpassing the performance levels of sales professionals, and discusses the value of narrative story telling to accelerate sales performance.
  • Section 3.0 – further discusses the attributes of story telling and provides examples of predictive narrative story telling for sales professionals.
  • Section 4.0 – provides an impactful conclusion, pulling the key themes together explored in Sections 1.0 – 3.0.

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Are you spending too much time researching and not enough selling?

Are youSales cycles are long. Even after spending hours preparing the best proposals, you’re no closer to your quota. Don’t you wish you were spending less time researching your sales accounts and more time selling to them?

What if you could also avoid the worst deals — the ones that were doomed from the get-go? The amount of data sales organizations have to deal with has grown by 100x in recent years. Data is drowning sales professionals’ productivity. How do you get above the dark clouds?

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