Sales Predictions

Blog #6.3: Merits of Story Telling and Introduction to Predictive Narrative

sales-storytellinggreen

Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance

Before we dive further into the merits of narrative storytelling, let’s review a few key points:

1.)  Sales Productivity of B2B Sales professionals is plummeting and some futurists are now warning that B2B Sales professionals will die out in less than 30 years;

2.)  Data patterns are everywhere – inside and outside the CRM systems that sales professionals use;

3.)  Storytelling approaches create a rapid foundation for cultural ingestion and learning and can go “viral” rapidly to inform cultural DNA about optimal pathways forward; and

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Why Sales and Marketing Specialists will become Big Data Scientists

Dr. Cindy Gordon’s presentation on Big Data and Predictive Analytics at the Sales & Marketing Middle East Conference May19-20 Abu Dhabi.

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Using Predictive Analytics for Sales Enablement

Predictive Analytics: Four Attributes

Predictive and prescriptive analytics are new territory to most companies working in big data today. According to Gartner Group, Predictive analytics describes any approach to data mining with four attributes:

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Making Smarter Decisions: Why Sales Prediction Analytics will challenge everything we know (Part One)

by Dr. Cindy Gordon, CEO & Founder, SalesChoice Inc. 

An Excerpt from her new book: SalesPredictions:The Next Big Thing in Sales (Q1, 2013).

Shocking research from CSO Insights and Accenture (2013), confirms that nearly 50% of the Fortune 1000 are not realizing their sales quotas. Inaccurate forecasts continue to plague the industry, competitive pressures are at all time highs, CRM systems promise improvement practices and forecasting, yet over three decades, we still have abysmal sales quota attainment results.

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