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Digiday Media Finds Success using SalesChoice’s Predictive Analytics and calls it the New Sales GPS

Digiday is a leader in the media industry and has been rapidly growing year over year by 70%. Their unique sales cycle and expanding sales team posed many new challenges to them. Monitoring easily their sales pipeline in SalesForce on sales coverage, quality of deals, and sales forecasting was an ongoing challenge. One of the major issues Digiday was facing that in native SalesForce, the opportunity to pick any time dimension for forecasting was not easily accessible, so SalesChoice augmented the functionality that Digiday needed to meet their unique media industry needs.

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The Age of Distraction and Rise of Predictive Analytics

Published in Sandhill Tuesday, July 28, 2015

Did you know that the average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new Microsoft study [1], people now generally lose concentration after eight seconds, highlighting the effects of an increasingly digitalized lifestyle on the brain? Some key findings:

Read Sandhill Article here