The Challenge
As RelationEdge scaled rapidly—achieving over 70% year-over-year growth—accurate sales forecasting became increasingly critical to support both internal operations and investor reporting.
Key challenges included:
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Difficulty maintaining forecast accuracy across a fast-growing professional services model
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Pressure to ensure staffing and resourcing kept pace with demand
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Monthly reporting requirements for executive leadership and investors
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A need to introduce advanced analytics into client offerings while also applying them internally
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A desire to differentiate by integrating predictive machine learning tools into Salesforce implementations
That’s where SalesChoice stepped in.
RelationEdge, headquartered in California with offices across the United States, specialized in helping businesses implement tailored technology solutions rooted in business process engineering and sales management.
With a “process first, technology second” approach, RelationEdge enabled clients to better market, sell, and service their customers. In 2018, the company was acquired by Rackspace.
”I independently validated the SalesChoice predictive results against what I thought forecast results would be. I was pleased to discover that SalesChoice predicted results above 90% accuracy over a 3-month time frame. I can now focus less time on forecast reviews and more time on situational coaching and growing the business. SalesChoice has a compelling vision and is tightly integrated with Wave Analytics. We are delighted to bring this solution to our RelationEdge clients.
Matt StoykaFormer CEO
The Solution
RelationEdge selected SalesChoice as their strategic Data Sciences partner to enhance sales forecasting capabilities and bring advanced analytics to their clients.
Key outcomes included:
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Accurate Predictive Forecasting: SalesChoice’s platform provided RelationEdge with a simplified, predictive view of their sales pipeline. Forecast accuracy exceeded 90% over a 3-month period, reducing reliance on manual estimates.
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Improved Sales Coaching: The platform’s real-time visibility into opportunity health and win probabilities allowed managers to focus more on situational coaching rather than spreadsheet reviews.
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Faster Deal Velocity: Enhanced pipeline visibility helped identify friction points earlier, reducing sales cycle times and improving opportunity win rates.
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Client Offering Expansion: By leveraging SalesChoice’s integration with Salesforce and Wave Analytics, RelationEdge was able to extend predictive forecasting capabilities to their own clients as a new service line.
The Results
With SalesChoice, RelationEdge:
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Increased forecast accuracy to above 90%
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Enabled the CEO and leadership team to reduce time spent on forecast reviews
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Introduced machine learning-based analytics into their Salesforce service offering
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Delivered stronger sales performance insights to both internal teams and clients
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Built a scalable foundation to support rapid growth
