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<p>Sales</p>

Using Predictive Analytics for Sales Enablement

Predictive Analytics: Four Attributes

Predictive and prescriptive analytics are new territory to most companies working in big data today. According to Gartner Group, Predictive analytics describes any approach to data mining with four attributes:

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Predictive analytics: Where is the beef?

Originally posted on ITBusiness on February 7, 2014.

The last post I wrote at ITBusiness defined three market segments: predictive analytics, business intelligence, and big data to help frame a baseline of understanding. This blog post I wanted to continue our conversation and focus on why you should care, or with my western heritage, we always used to say, where is the beef?

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