August 24 2017 | Ottawa, ON –  Dr. Cindy Gordon, CEO of SalesChoice, was recognized today by Startup Canada as a regional winner of the Startup Canada Senior Entrepreneur Award. Dr. Cindy accepted the award at a red carpet ceremony in Ottawa attended by leading Canadian investors, innovators and anchor company executives.

Dr. Cindy Gordon receives the Senior Entrepreneur Award 2017 for Ontario region.

Dr. Cindy Gordon is the Founder and CEO of SalesChoice, a Cognitive Sciences and Artificial Intelligence (AI)  Sales Analytics Platform and Data Sciences company. Prior she has held senior leadership roles at Accenture, Xerox and Citicorp. Internationally. She is recognized for her innovation thought leadership having won the 2017 E&Y and CATA Sara Kirke Innovation Award, and Governor General Award. Cindy is active in the startup community and is a Board Advisor with: CoursePeer,  Corent Technology, Kula, and TouchTV. She was also an early seed investor /advisor to brands like Eloqua, sold to Oracle for $810M. Her community track record is extensive and  includes: Founder with CATA & IT WORLD Canada of the AI Registry and Collaboration Advocacy Platform, CATA (National Media Spokesperson for Women in Tech, and Former National Chair CANWIT)), Invest CrowdFund (ICC) Canada (Former National Chair), Former Co-Chair, iCanada (Smart Cities), Former Director, Nightwood Theatre, Former Director, St. Lawrence Theatre, Former President, Xerox Canada Women in Technology (WIT), etc. She is well published with 14 books in the market and soon to release her 15th on Artificial Intelligence.

I am honored to be a recipient of the Ontario 2017 regional awards for StartUp Canada. This is a tribute to the incredible leadership team we have and our early stage customers who have given us incredible opportunities to validate our AI predictive value; organizations like Accenture, Rogers, Digiday (NY), RelationEdge (CA), Innovatia (NB), CMIC(ONT) have helped us get to this podium today. Without access to datasets, AI cannot speak.  Without customers taking risks and sustaining innovation, Canadian startups cannot create more jobs for Canadians and strengthen our economic growth in new fields like AI and Cognitive Sciences. I am thrilled to be part of StartUp Canada’s roster to represent Canadian entrepreneurship results and very grateful to be a Canadian going global, said Dr. Cindy Gordon, CEO of SalesChoice Inc.

“Congratulations to all of this year’s 2017 regional award winners,” said Victoria Lennox, Co-Founder and CEO of Startup Canada. “Each and every one of these outstanding organizations have an immense impact on the future of Canada and they all represent the greatness and diversity of our nation’s entrepreneurship community.”

The Startup Canada Awards is the hallmark event and the largest celebration of the Canadian entrepreneurship community – recognizing the individuals, communities, and institutions that have demonstrated innovation, excellence, outstanding achievement, and impact in advancing Canadian entrepreneurship.

After hundreds of nominations poured in from across the country this Summer, Dr. Cindy Gordon was one of the over 55 regional award winners that have been pushed forward to the National Adjudication Committee; comprised of some of Canada’s leading entrepreneurship and industry experts. The national winners will be celebrated at the Startup Canada Awards Grand Finale in Ottawa on October 19, 2017.


For more information, please contact:

SalesChoice Contact:

Malay Upadhyay

Director of Marketing & Strategic Business Development, SalesChoice Inc.


Startup Canada Press Contact:

Lindsay Bright

Communications, Marketing and Digital Production Administrator, Startup Canada


About SalesChoice Inc.

SalesChoice helps accelerate B2B organizations’ top-line revenue growth by 5-20%, improve sales forecasting accuracy by 20-50%, and improve sales productivity by 20-30%. The company specializes in Cognitive Sciences and Artificial Intelligence (AI) methods, and has four solution offerings in market: Predictive Analytics (prioritizes all sales opportunities and predicts outcomes up to 95% predictive accuracy), Prescriptive Analytics (7×24 sales coaching insights), Propensity to Purchase (customer purchasing intention signals outside the CRM), and Data Science as a Service (DSaaS) to help clients solve difficult CRM data science challenges, including predictive churn. SalesChoice is a certified ISV partner of SalesForce and has an open API, and can easily integrate to other CRM platforms. SalesChoice is also a certified Einstein Analytics solution provider, and improves the power of Business Intelligence (BI) with their powerful AI and ML methods. The company has won numerous awards recently including: Top 30 Most Innovative Companies 2017, The Silicon100 List 2017 and Top 25 Most Empowering Big Data Company Award 2016.

For more information, contact  us at, or visit us at:




About the Startup Canada Awards

The Startup Canada Awards celebrate and distinguish outstanding achievement in advancing Canadian entrepreneurship. The objectives of the awards are to:

  1. Celebrate those working to advance entrepreneurship in Canada;
  2. Increase awareness of the importance of strengthening Canada’s entrepreneurship ecosystem and culture; and,
  3. Incentivize efforts and elevate the ambitions of the Canadian entrepreneurial community.


About Startup Canada

Startup Canada is the leading national social enterprise supporting and giving a voice to entrepreneurs through online programs, national awards, flagship events, partnerships with private sector and government to foster a community for startup and small business success across the country. Learn more at