October 19 2017 | Ottawa, ON –  Dr. Cindy Gordon, CEO of SalesChoice, was recognized today by Startup Canada as a national winner of the Startup Canada Senior Entrepreneur Award. Dr. Cindy accepted the award from BDC CEO Michael Dunham, at the Startup Canada Awards Grand Finale in Ottawa on October 19, 2017, attended by leading Canadian investors, innovators and anchor company executives.

Dr. Cindy Gordon is the Founder of SalesChoice, a Cognitive Sciences AI-based sales analytics platform and Data Sciences company. Prior she has held senior leadership roles at Accenture, Xerox and Citicorp. Internationally, she is recognized for her innovation thought leadership with over 14 books in the market. Cindy is also a Board Director /Advisor with: Corent Technology, TouchTV, Kula and CoursePeer. She is also a recipient of the Governor’s General Award for Innovation. Her community track record is extensive, highlights include: CATA (Current National Media Spokesperson for Women in STEM), Invest CrowdFund (ICC) Canada (Former National Chair), Former National Chair at Women in Technology (CATA: CANWIT), Co-Chair, iCanada (Smart Cities), Former Director, Nightwood Theatre, Former Director, St. Lawrence Theatre, Former President, Xerox Canada Women in Technology, etc.

It is a matter of great pride for the SalesChoice family, especially our customers and partners that have made this company one of the key AI players in Canada,” said Dr. Cindy Gordon, Founder and CEO of SalesChoice. “I would like to thank Victoria Lennox and StartUp Canada, and their entire team that worked tirelessly to make this evening such a world-class success. I am honored to receive this prestigious award, and will continue to support entrepreneurs in Canada.”

The Startup Canada Awards is the hallmark event and the largest celebration of the Canadian entrepreneurship community – recognizing the individuals, communities, and institutions that have demonstrated innovation, excellence, outstanding achievement, and impact in advancing Canadian entrepreneurship.

This award follows Dr. Cindy Gordon’s recent win at the regional level for Ontario which came from among hundreds of nominations across the country. All 55+ regional award winners were then advanced forward to the National Adjudication Committee; comprising of some of Canada’s leading entrepreneurship and industry experts.

2017 Startup Canada Awards – Recap ..


For more information, and to schedule interviews, please contact:


SalesChoice Inc.

Malay Upadhyay

Director of Marketing, Communications & Strategic BD, SalesChoice Inc.





Startup Canada:

Lindsay Bright

Communications, Marketing and Digital Production Administrator, Startup Canada

613-627-0787 ext. 101



About SalesChoice Inc.: SalesChoice helps accelerate B2B organizations’ top-line revenue growth by 10-20%, improve sales forecasting accuracy by 20-30%, and improve sales productivity by 20-30%. The company specializes in Cognitive Sciences and Artificial Intelligence (AI) methods, and has four solution offerings in market: Predictive Analytics (prioritizes all sales opportunities and predicts outcomes up to 95% predictive accuracy), Prescriptive Analytics (7×24 sales coaching insights and alert notifications), Propensity to Purchase (customer purchasing intention signals outside the CRM), and Data Science as a Service (DSaaS) to help clients solve difficult CRM data science challenges, including predictive churn. SalesChoice is a certified ISV partner of SalesForce and has an open API, and can easily integrate to other CRM platforms. SalesChoice is also a certified Einstein Analytics solution provider, and improves the power of Business Intelligence (BI) with their powerful AI and ML methods. The company has won numerous awards recently including: Top 30 Most Innovative Companies 2017, The Silicon100 List 2017 and Top 25 Most Empowering Big Data Company Award 2016, and most recently Start Up Canada Innovation Awards.

For more information, contact  us at marketing@saleschoice.com, or visit us at: https://www.saleschoice.com/ Linkedin: https://www.linkedin.com/company/saleschoice | Twitter: https://twitter.com/saleschoice_inc

About the Startup Canada Awards: The Startup Canada Awards celebrate and distinguish outstanding achievement in advancing Canadian entrepreneurship. The objectives of the awards are to:

  • Celebrate those working to advance entrepreneurship in Canada;
  • Increase awareness of the importance of strengthening Canada’s entrepreneurship ecosystem and culture; and,
  • Incentivize efforts and elevate the ambitions of the Canadian entrepreneurial community.

About Startup Canada: Startup Canada is the leading national social enterprise supporting and giving a voice to entrepreneurs through online programs, national awards, flagship events, partnerships with private sector and government to foster a community for startup and small business success across the country. Learn more at www.startupcan.ca.