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Our Leadership Team

Dr. Allan Kevin Francis

Chairman & Strategic Growth Advisor

Dr. Cindy Gordon

CEO & Founder

Dr. Yannick Lallement

Chief Data Scientist

Malay Upadhyay

Chief Marketing & Sales Officer

Purnima Bihari

Chief Product Officer

Thomas Burghardt

Chief Technology Officer

Detailed Profiles

Dr. Allan Kevin Francis, D. Comm, LL.D, Chairman & Strategic Growth Advisor

Dr. A. Kevin Francis, D. Comm, LL.D is founder & Chairman of the Values Based Leadership Group, a management consulting firm in Newmarket, Ontario, Canada. He is an Independent Contractor/Management Consultant with The Training Associates Corporation, Boston, Mass, USA.

Prior leadership roles include: Chief Executive Officer/ Director/Investor of Centerbeam Inc.in San Jose, California, a managed cloud services outsourcing firm delivering services in 49 countries (acquired in 2013 by Earthlink Inc); Chief Executive Officer/ Director/Investor of Accelio Corporation, an Ottawa-based leading global provider of web-enabled business process solutions (acquired in 2002 by Adobe Systems); and a 28-year career with Xerox retiring in 2000 as Chairman, President and CEO of Xerox Canada, a $1.6B organization.

His current external appointments: Chairman & Strategic Growth Advisor, SalesChoice, Toronto: Global Advisory Board member, DocuSign Canada.

Kevin has previously served as Chairman of the Advisory Board, Cape Breton University Vershuren Centre for Sustainability in Energy and the Environment Managing Director of the Kirchner Group, Executive Committee of the Conference Board of Canada, CEO council member of the Entrepreneur’s Foundation, Director of Tundra Semiconductor Corporation, Director Piedmont V Holdings, Director Softchoice Corporation and Chairman of the Management Resource and Compensation Committee Governor of St. Francis Xavier University, Advisory board: Richard Ivey School of Business, University of Western Ontario, Director of The National Quality Institute, Director of the Canadian Council for Aboriginal Business, Director of the Information Technology Association of Canada, the Public Policy Forum & campaign cabinet for United Way.

Kevin’s passion is his children and grandchildren and contributing values-based leadership.

Dr. Cindy Gordon, CEO & Founder

Cindy Gordon is the Founder and CEO of SalesChoice, an AI SaaS Predictive and Prescriptive Guiding Selling Company. She is also an expert in SaaS, AI, business innovation, early-stage software commercialization & sales /marketing practices. She has held senior leadership and partnership roles in global B2B Enterprises, including: Accenture, Xerox, Citicorp and Nortel Networks.

In addition, Cindy has also been a founder, VC, an angel and founder in emerging software companies. She is currently involved in include: Corent Technology, CoursePeerKula, LyfeUp, and TouchTown TV which recently had a successful exit.  Internationally, she is recognized for her innovation and thought leadership in: SaaS, Collaboration, AI,  technology emergence, with over 13 books in the market. She is also a 2012 recipient of the Governor’s General Award for Innovation. She is the 2019 recipient of the MindBridge.AI for AI innovation leadership, the 2018 AI Disruptive Award, presented by ITWC, and Microsoft,  the 2017 STARTUPCANADA National and Regional Entrepreneurship Award, The CATA & E&Y Sara Kirke Award for Outstanding CEO: Innovation & Community Leadership, and also The Most Creative CEO Award from Insights Success.  She is also a Advanced Analytics Expert at the International Institute of Advanced Analytics. She is also currently working on her 14th book on The AI SPLIT: The Perfect World, or The Perfect Storm.

With NFPs, Cindy has a very active community track record including current roles as: Board Director,Forbes Business School and Technology, AI DIRECTORY, Co-Founder, and Global Chair, CATA (National Media Spokesperson for Innovation, AI, and STEM), Board Director, RSI, and a Mentor for the Enterprise Sales Forum (ESF). Past Roles include: Invest CrowdFund  Canada (ICC), National Chair, Women in Technology (CANWIT, CATA), Founding Member, Toronto Maple Leaf Angels. She has also been a Former Board Director for Nightwood Theatre, The Bluma Appel St. LawrenceTheatre. She has also been active in the Canadian Cancer and Prostrate Association, and The United Way.

Cindy’s passion is the constant pursuit of sustainable innovation and making differentiated experiences to make our world an incredible place. She also loves family time, global travelling, writing, cooking international foods, scuba diving, and squash. She also loves adventure travelling, with a trek in Uganda to see the Mountain Gorillas topping the charts.

Dr. Yannick Lallement, Chief Data Scientist

Dr. Yannick Lallement is the Chief Data Scientist for SalesChoice Inc. Yannick is responsible  to solve complex sales intelligence challenges. He holds a Ph.D. in computer science from the French INRIA (National Institute of Research in Computer Science), with a specialization in artificial intelligence and parallel computing.

Prior roles include a research associate at the Human-Computer Interaction Institute, at Carnegie Mellon University, for a few years, honing his data-mining & predictive analytic expertise. He then went on to design enterprise customer-service and e-commerce software and intelligent agents at a leading Canadian web-development company.

Additionally, Yannick was a member of the Google Human Evaluation Team, and has been consulting on SEO and website analytics for companies like American Express.

Yannick’s passion is in uncovering and making sense of the evidence hidden in all sorts of complex data patterns to improve business intelligence, and eating French cooking.

Purnima Bihari, Chief Product Officer

Purnima is responsible for setting the direction of SalesChoice product development to achieve business objectives and maximize market share by designing cost-effective high quality product solutions.

She is a seasoned IT management professional with experience in managing and deploying multiple business solutions in Healthcare, Insurance, E-commerce, Online Publishing and Media and Entertainment domains.

She has previously lead engineering teams for large enterprises including: Infosys, Best Buy, Wellpoint and Quest Pathologies. She possesses first-rate Agile management experience across SCRUM, XP, and KANBAN methodologies.

Purnima holds an MBA from the Ivey School of Business, where she specialized in Technology Management and B2B marketing. She also holds a Computer Science Degree. Her personal interests include script-writing, graphic design and painting.

Her passion lies in building a self-sustaining Canadian technology ecosystem and making it the next hub of global innovation and social change.

Thomas Burghardt, Chief Technical Officer

Thomas is a Data Sciences Engineer and a full stack engineer whose focus is delivering front-end product enhancements, as well as building out server-side architecture.

His past experience includes work on web applications and software products that focus primarily on data management and data processing.

Thomas works closely with the engineering team to ensure the customer needs are fulfilled, balanced against the product roadmap directions, and ensures the operating engineering processes are “humming” in all the right directions – as SalesChoice is all about “making data speak.”

Thomas holds a major in Mathematics and Statistics and also has a minor in Computer Science from the University of Concordia.

He has a passion for Sports statistics and programming, but also enjoys escaping to the cottage during the summer. He is an avid water skier, and enjoys being athletic, and leading a balanced life.

Malay Upadhyay, Chief Marketing & Sales Officer

Malay is responsible for the firm’s positioning and channel strategy as well customer success to drive AI adoption and value realization.

Malay is the Board Secretary at the AI Directory, a member of the European AI Alliance formed to guide the HLG on AI policy formulation for the EY, and is also an instructor on Artificial Intelligence for Management on the global e-learning platform Udemy.

He brings a diverse set of experiences as a marketer and consultant, having delivered in several industries across the globe. He previously led the marketing and growth to create an industry niche at a B2B hospitality firm in Kolkata, and was one of 25 individuals across the globe to envisage future workplaces for Marzotto SpA in Italy. He also consulted to a S. American Trade Commission in Dubai on market entry, to a Telehealth firm in Calgary on customer acquisition and to one of the world’s largest oil and gas firms on future introduction of biofuels at Accenture in Bangalore.

Malay is certified in Machine Learning. He also holds an MBA from Queen’s University, Kingston, an MSc in Marketing Management from Bocconi University, Milan, and Bachelor in Engineering from Manipal University, India. His personal interests include traveling, speculating on fresh ideas and writing, having authored multiple books. He is currently co-authoring with Dr. Cindy Gordon, a book on The AI Split: The Perfect World, or The Perfect Storm.

Malay envisions an age of collaborative and responsible AI for an efficient and seamless existence and intends to achieve it through an inclusive growth of all stakeholders evolved in the ecosystem.