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z Our Leadership Team

Dr. Cindy Gordon

CEO & Founder

Malay Upadhyay

Chief Customer Experience Officer

Thomas Burghardt

Chief Technology Officer

Dr. Yannick Lallement

Chief Data Scientist

Steve Levy

Global Executive Sales Advisor

Pooja Chitnis

Marketing Consultant

Detailed Profiles

Dr. Cindy Gordon, CEO & Founder

Cindy Gordon is the Founder and CEO of SalesChoice, an AI SaaS Predictive and Prescriptive Guiding Selling Company. She is also an expert in SaaS, AI, business innovation, early-stage software commercialization & sales /marketing practices. She has held senior leadership and partnership roles in global B2B Enterprises, including: Accenture, Xerox, Citicorp and Nortel Networks.

In addition, Cindy has also been a founder, VC, an angel and founder in emerging software companies. She is currently involved in include: Corent Technology, CoursePeerKula, LyfeUp, and TouchTown TV which recently had a successful exit.  Internationally, she is recognized for her innovation and thought leadership in: SaaS, Collaboration, AI,  technology emergence, with over 13 books in the market. She is also a 2012 recipient of the Governor’s General Award for Innovation. She is the 2019 recipient of the MindBridge.AI for AI innovation leadership, the 2018 AI Disruptive Award, presented by ITWC, and Microsoft,  the 2017 STARTUPCANADA National and Regional Entrepreneurship Award, The CATA & E&Y Sara Kirke Award for Outstanding CEO: Innovation & Community Leadership, and also The Most Creative CEO Award from Insights Success.  She is also a Advanced Analytics Expert at the International Institute of Advanced Analytics. She is also currently working on her 14th book on The AI SPLIT: The Perfect World, or The Perfect Storm.

With NFPs, Cindy has a very active community track record including current roles as: Board Advisor – Forbes Business School and Technology, AI DIRECTORY, Co-Founder, and Global Chair, CATA (National Media Spokesperson for Innovation, AI, and STEM), Board Director, RSI, and a Mentor for the Enterprise Sales Forum (ESF). Past Roles include: Invest CrowdFund  Canada (ICC), National Chair, Women in Technology (CANWIT, CATA), Founding Member, Toronto Maple Leaf Angels. She has also been a Former Board Director for Nightwood Theatre, The Bluma Appel St. LawrenceTheatre. She has also been active in the Canadian Cancer and Prostrate Association, and The United Way.

Cindy’s passion is the constant pursuit of sustainable innovation and making differentiated experiences to make our world an incredible place. She also loves family time, global travelling, writing, cooking international foods, scuba diving, and squash. She also loves adventure travelling, with a trek in Uganda to see the Mountain Gorillas topping the charts.

Dr. Yannick Lallement, Chief Data Scientist

Dr. Yannick Lallement is the Chief Data Scientist for SalesChoice Inc. Yannick is responsible  to solve complex sales intelligence challenges. He holds a Ph.D. in computer science from the French INRIA (National Institute of Research in Computer Science), with a specialization in artificial intelligence and parallel computing.

Prior roles include a research associate at the Human-Computer Interaction Institute, at Carnegie Mellon University, for a few years, honing his data-mining & predictive analytic expertise. He then went on to design enterprise customer-service and e-commerce software and intelligent agents at a leading Canadian web-development company.

Additionally, Yannick was a member of the Google Human Evaluation Team, and has been consulting on SEO and website analytics for companies like American Express.

Yannick’s passion is in uncovering and making sense of the evidence hidden in all sorts of complex data patterns to improve business intelligence, and eating French cooking.

Thomas Burghardt, Chief Technical Officer

Thomas is a Data Sciences Engineer and a full stack engineer whose focus is delivering front-end product enhancements, as well as building out server-side architecture.

His past experience includes work on web applications and software products that focus primarily on data management and data processing.

Thomas works closely with the engineering team to ensure the customer needs are fulfilled, balanced against the product roadmap directions, and ensures the operating engineering processes are “humming” in all the right directions – as SalesChoice is all about “making data speak.”

Thomas holds a major in Mathematics and Statistics and also has a minor in Computer Science from the University of Concordia.

He has a passion for Sports statistics and programming, but also enjoys escaping to the cottage during the summer. He is an avid water skier, and enjoys being athletic, and leading a balanced life.

Malay Upadhyay, Chief Customer Experience Officer

Malay is responsible for the firm’s customer journey, which includes marketing, sales and AI value realization.

Malay is the Board Secretary at the AI Directory, a member of the European AI Alliance formed to guide the HLG on AI policy formulation for the EY, and is also an instructor on Artificial Intelligence for Management on the global e-learning platform Udemy.

He brings a diverse set of experiences as a marketer and consultant, having delivered in several industries across the globe. He previously led the marketing and growth to create an industry niche at a B2B hospitality firm in Kolkata, and was one of 25 individuals across the globe to envisage future workplaces for Marzotto SpA in Italy. He also consulted to a S. American Trade Commission in Dubai on market entry, to a Telehealth firm in Calgary on customer acquisition and to one of the world’s largest oil and gas firms on future introduction of biofuels at Accenture in Bangalore.

Malay is certified in Machine Learning. He also holds an MBA from Queen’s University, Kingston, an MSc in Marketing Management from Bocconi University, Milan, and Bachelor in Engineering from Manipal University, India. His personal interests include traveling, speculating on fresh ideas and writing, having authored multiple books. He is currently co-authoring with Dr. Cindy Gordon, a book on The AI Split: The Perfect World, or The Perfect Storm.

Malay envisions an age of collaborative and responsible AI for an efficient and seamless existence and intends to achieve it through an inclusive growth of all stakeholders evolved in the ecosystem.

Steve Levy, Global Executive Sales Advisor

Steve Levy provides companies with executive level leadership for companies focused on growth or new market entry. Mr. Levy has more than 30 years of experience in executive leadership positions spanning high-tech industry to alternative energy markets. With a history of successful experience and business acumen, combined with a long term passion for coaching and developing high-performance teams, Mr. Levy brings both leadership perspective as well as operational excellence to companies seeking to take that next in growth.  Prior to a 10+ year in renewable energy, Mr. Levy served in leadership roles with companies across the Hi-Tech SaaS based companies, including five early phase companies before taking on a new and exciting path in the energy markets with clean energy companies, most recently, Enel X and their EaaS software platform.

While at Enel X, Mr. Levy managed that company’s NA Microgrid programs along with providing leading edge technical and financial alternatives for the global enterprise Fortune 100 companies.  Mr. Levy provided a unique perspective on alternatives for commuities and business owners to consider while they work to either become compliant with GHG initiatives or build resilient infrastructures that not only reduce cost but remain online when the AC or grid is no longer available.  Prior to Enel X, Mr. Levy was with Advanced Energy where he managed distributed teams of both Business Development and System Engineering in support of Commercial/Industrial as well as Utility markets. Prior to Advanced Energy Mr. Levy held similar roles with Northrop Grumman, EMC, Oracle, Tandem and Storage Technology, along with five early phase companies in the Silicon Valley.

Steve’s passion is spending as much time as he can with his granddaughter, Sophia and working with like minded visionaries who can see what the future will need and helping drive solutions and services to meet the challenges of tomorrow.

Mr. Levy holds a degree in Management from California State University – Fullerton.

Pooja Chitnis, Marketing Consultant

A Google Certified Digital Marketing Specialist and HubSpot User Champion Awardee, Pooja assists the firm in its marketing and public relations initiatives. She helps SalesChoice develop and implement marketing & branding strategies that fit the company’s needs: from high-level communication to grassroot community relations.

She has helped brands from various industries including tourism, hospitality, real estate, fashion and now technology connect with their target market. Pooja brings a diverse set of skills to the table ranging from community engagement, media relations, crisis management, online promotions, content management to social media marketing.

Pooja holds an MBA and Post Graduation from ICFAI University and IBS, India, in Marketing and Operations. She also holds a graduation in International Business Management from Seneca College of Applied Arts & Technology, Toronto and is Certified in Copy Writing by the University of Toronto. Apart from these, Pooja’s love for continuous learning has helped in her recent successful completion of diplomas in Social Media Marketing & Viral Marketing.

Her personal interests include traveling, reviewing restaurants and destinations, reading about philosophy and diverse cultures. Pooja wishes to one day create a marketing approach that means more than just creating awareness for a brand but also to touch the hearts of its customers.