At SalesChoice, we’ve always believed that the heart of innovation lies in relationships — the trust we build, the kindness we show, and the shared happiness of creating something meaningful together.
Recently, our CEO, Dr. Cindy Gordon, was recognized as a finalist for the Technopreneur of the Year award by CanadianSME. This recognition reflected the very essence of what drives our team — a deep sense of purpose, collaboration, and gratitude.
“We have achieved incredible results with incredible people.” Said Dr. Cindy Gordon
Those words ring true not only in our achievements but in how we achieve them — through partnership, mutual respect, and a commitment to pushing the boundaries of what’s possible with AI.
From the early stages of development to launching scalable, high-performing AI solutions, our current and past customers have been at the center of our journey. Trusted organizations like Purolator, SaskTel, RelationEdge ( acquired by RackSpace), RL Datix, OpenText, Rogers Communications, Quartz, Vendasta, Virtex, etc. have supported us throughout our alpha, beta, and go-to-market phases. See our Proven AI Case Studies.
We are most proud of our innovation work with SaskTel, where over the past three years we have been able to achieve remarkable results due to their role model focus and dedication to modernize their CRM operating practices.
“We brought a leading sales transformation company – SalesChoice – to help us reimagine the way that we can work together. They worked hand-in-hand with our sales teams, our service teams, our information system teams, and our transformation team to develop a new sales workflow process. BS&S has been delivering increased revenues and, more importantly, earnings for some years now. These changes will streamline the way that we can work together and set the stage for our division to continue to grow in the future and, more importantly, serve our customers.” Said Justin Ingenthron, Director of Finance, Business Sales at SaskTel. (See Case Story here, the Voice of Thomas Boxall, Solutions Architect, SaskTel)
Together, we’ve proven that SalesChoice’s AI-driven sales forecasting tools can deliver over 90% accuracy, solving some of the most complex challenges in B2B sales.
As a trusted AI partner, we’re proud to help businesses unlock new levels of clarity, productivity, and revenue growth — using Machine Learning and Generative AI methods designed with transparency, ethics, and performance in mind.
Dr. Gordon expressed her gratitude to the people behind the scenes who make SalesChoice’s success possible:
- Jennifer Yim, Head of Product, for making AI intuitive and human-centered
- Malay Upadhyay, our COO, for operational excellence and vision
- Our talented engineers and data scientists, whose brilliance brings our AI to life
- Pooja Chitnis, for elevating our brand voice through strategic marketing
- Julie Hughes, for bringing SalesChoice to new markets with energy and passion
- And our Board of Directors and Advisors, for their enduring support and guidance
While we didn’t take home the award, being named a finalist among such an accomplished group of technopreneurs is an honour we carry with pride.
As Dr. Gordon shared, “I truly believe in allyship — to grow, we need each other more than ever.”
With that spirit, we look ahead — continuing to build with gratitude, lead with kindness, and innovate, embracing happiness for what we have already achieved, and know together our wingspan will only uplift us higher.
Thank you for believing in SalesChoice. We’re proud to be an AI partner for customers across North America and Europe for embracing us. We are grateful for your guidance to ensure we bring value, using AI responsibly. Building AI sustainable operating practices is an iterative process; it’s not a destination, it’s a journey that never ends. What’s crucial is getting started with trusted partners to remain relevant in the AI Age.
About SalesChoice Inc.
SalesChoice InsightEngine™ is an award-winning AI SaaS platform that brings B2B sales and employee productivity apps to organizations. The company’s vision is to End Revenue Uncertainty for Human Advantage. While SalesInsights™ helps B2B sales teams end revenue uncertainty and sales inefficiencies to increase top-line revenue, MoodInsights™ helps organizations reduce costs by tackling employee churn, operational risks, and workforce wellbeing. The company also provides AI and Data Science Services to help its clients advance AI modernization from strategy to building complex AI and Generative AI models. A few of SalesChoice’s numerous recognitions include:
- “Predictive Sales Analytic Advisory Firm of the Year in Canada by Corporate INTL Global Awards” – 2025
- “Top CEO of the Year in AI and Ethics” – International Association of Top Professionals, 2024.
- Bizz Excellence CEO and Company Awards, 2023.
- Xplorex IT Magazine Top 10 Revenue Management Solution Providers, 2022.
- Corporate Excellence Awards Outstanding AI Sales Analytics Platform, 2021.
- Top 20 Canada Technology Companies, 2020.
For more information
Jenn Yim, Director of Product and Marketing, SalesChoice Inc.
marketing@www.saleschoice.com
Visit SalesChoice.com for more resources on AI
X/Twitter: @SalesChoice_inc
LinkedIn: @SalesChoice
