As we approach the close of another remarkable year, I want to extend my warmest Season’s Greetings to you and your team. This is a time for reflection, gratitude, and celebration — and at SalesChoice, we are deeply thankful for your continued trust and partnership. Your collaboration fuels our innovation and inspires us every day to build AI solutions that truly make a difference.
This year has been one of meaningful growth and bold advancements for SalesChoice. I’m delighted to share a few highlights that we achieved in 2025.
We expanded our AI innovation & market momentum with several strategic moves, including:
Launch of MoodInsights™ into Vendasta, opening a brand-new commercialization channel for health, wellness, and workforce intelligence.
Pilot of MoodInsights™ with leading brands across Canada and the U.S., including partnerships such as our Diversity, Equity, and Inclusiveness collaboration with HACE.
Advancing our AI Professional Services GTM with SaskTel, enabling organizations to accelerate AI readiness and governance through our joint offering.
Advancing our AI Professional Service Offerings by partnering with leading organizations to deliver AI Governance, AI Strategies, and AI educational offerings.
Successful Expansion of SalesInsights™ to Europe, delivering measurable forecasting and sales performance value to clients.
We also increased our leadership team bench strength, with Perry Muhlbier (CPA), assuming a deeper role as our CFO. As a former KPMG auditor, Perry is bringing invaluable expertise on financial operations. We also welcomed Steven Birdsall, a new board advisor with global CRO and COO expertise. Steven joins Ian Locke and Joe Deklic as other key board advisors.
We invested heavily in AI Thought Leadership. SalesChoice produced award-winning media content with our partners at EY and The Bedford Group/TRANSEARCH, amplifying our Responsible AI leadership globally. Malay Upadhyay, COO, and I are also active with the USAII Institute, where we teach executives on AI and Digital Transformation. Over 1000+ C-levels have been trained globally to advance their AI leadership skills. With Cathy Cobey, Partner, EY, Global AI Assurance Co-Lead, I have co-authored an upcoming book, The AI Precipice: An Executive Guide to Balance Innovation and Safety. The research will expand our AI advisory frameworks and advance our AI Advisory Services.
I am most proud of our SalesChoice team, as their leadership and commitment ensure our customers achieve AI value. With 80% of AI projects not generating a positive ROI, we know that our SalesInsights™ innovation has demonstrated a positive outcome. With MoodInsights™, our newest AI product innovation, we already see tremendous insights generated from our AI/NLP Methods to help move our customers.
Our new website, designed to better showcase our solutions and make it easier for you to explore the value we deliver.
None of these accomplishments would have been possible without your support and trust in us.
Our vision remains the same. At SalesChoice, we help businesses unlock the true value of their data through trusted AI and advanced data science solutions. Our mission is simple: to make data speak—clearly, transparently, and with purpose.
We are honoured to walk beside you on your AI transformation journey, and we look forward to helping your teams unlock even more growth, well-being, and operational excellence in the year ahead.
On behalf of the entire SalesChoice team, we wish you a joyful holiday season and a prosperous New Year. May 2026 bring you continued success, renewal, and inspiration.
Warmest regards,
