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Our Community

Thought Leadership

We educate on innovative and responsible use of AI by businesses

Employee Engagement

We get involved in various communities that inspire us to be awesome

Building AI Community

We bring together stakeholders in our AI ecosystem to collaborate


We support social resiliency for a better world – today and tomorrow 

At SalesChoice, we value the community and its tapestry of brilliance. We are futurists who don’t just envision big things but also think about how change can be achieved in a responsible and ethical manner – from educating stakeholders to bringing the community together.
Thought Leadership

SalesChoice-EY video series – SalesChoice and EY have together launched a video series on Managing the Risks of AI. In this 6-part video series, Dr. Cindy Gordon, CEO SalesChoice, and Cathy Cobey, Partner EY Canada discuss how leadership can ensure responsible and productive adoption of AI across their organizations.

Books – Dr. Cindy Gordon has authored 14 books guiding organizational leaders on a range of topics, and is currently co-authoring “The AI Split: Perfect World or Perfect Storm,” a book on the future of AI across industries, with Malay Upadhyay, author of 5 books, including an Amazon US Bestseller (as of May 2015).

White Papers – The SalesChoice team actively shares precious insights learnt from the AI deployment learning and effectiveness that our clients experience. This firsthand knowledge combined with industry leading best practices offer handy guidance to leaders boarding the AI bandwagon.

Building AI & Tech Community

AI Directory – SalesChoice has partnered with IT World Canada and CATA (Canadian Advanced Technology Alliance) to launch the AI Directory – a platform to bring together all Canadian stakeholders in the AI ecosystem and now going global in its reach.

Webinars – We interview many industry experts on SalesChoice’s Predictive AI World Forum to bring forth best practices, advice and approaches to increase productivity across the organization – from implementing AI solutions to achieving mindfulness.

PodcastsThe latest addition to the Predictive AI World Forum, SalesChoice Podcasts feature short discussions on AI use cases in organizations as well as successful examples of leaders who have adopted and benefited from the AI Insight EngineTM solution in their roles.

Employee Engagement

ESF (B2B sales)The Enterprise Sales Forum is a global platform for B2B sales professionals with 24 chapters. SalesChoice is an organizing member of the monthly meetups hosted by the Toronto Chapter.

RSI (Sustainability) RSI is an exchange for engaging and partnering with thought leaders, innovators and organizations to advance the sustainability and resiliency of businesses, institutions and communities to thrive into the future. Dr. Cindy Gordon is a Board Director of the Rethink Sustainability Initiatives organization.

CATA (STEM) CATA is the largest Canadian technology professional services organization in Canada. Dr. Cindy Gordon is a Board Director and an innovation spokesperson for advancing the AI supercluster and Women in Science, Technology, Engineering and Mathematics.


SalesChoice is a regular donor to the following organizations:

Canadian Cancer Society– A national, community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer.

United Way – A non-profit organization working to raise funds and invest in improving lives in its communities.

TTC Subway Musicians  – A program that has enhanced traveler experience for more than 35 years, while providing exposure to budding local musicians.