Canada | November 2025 – SalesChoice Inc., a leader in AI-driven solutions for B2B revenue growth, is proud to spotlight its mission of “Ending Revenue Uncertainty for Human Advantage,” led by its visionary CEO, Dr. Cindy Gordon. As featured in recent coverage by GlobalBizOutlook, SalesChoice is redefining how artificial intelligence should serve human-centered selling in the B2B world.
In the article, SalesChoice Inc. & Dr. Cindy Gordon: Transforming B2B Sales with Human-Centered AI, Dr. Gordon discusses how SalesChoice’s InsightEngine™ platform combines predictive and prescriptive analytics to not only forecast revenue more reliably but also empower sellers with what can increase their motivation to sell, and stay.
“AI is not here to replace the salesperson — it’s here to elevate the salesperson,” says Dr. Gordon. With a strong emphasis on trust, transparency, and accountability, SalesChoice ensures that its AI models provide insight that is not only powerful but also understandable and actionable.
Key Highlights:
- People insights: Thanks to MoodInsights, SalesChoice now offers a real-time glimpse into the last untapped frontier of sales performance – the mindset of salespeople – adding an unprecedented insight into sales outcomes.
- Award-winning innovation: Dr. Gordon has earned recognition for her work in AI ethics, including being named “Top CEO of the Year in AI and Ethics 2024” by the International Association of Top Professionals.
- Proven business impact: The SalesChoice InsightEngine helps B2B sales teams reduce uncertainty, improve forecast accuracy, and guide reps to focus on the right opportunities — all while preserving human agency and connection.
Why This Matters Today
As AI becomes more prevalent in sales, buyers are still craving authenticity. According to Gartner, a growing number of B2B buyers want human interaction, even as they benefit from AI-driven efficiency. SalesChoice’s human-centered approach is uniquely positioned to meet this demand, blending cutting-edge AI with deeply human sales experiences.
Dr. Cindy Gordon’s leadership extends beyond strategic innovation. She serves on the board of the USAII® (United States Artificial Intelligence Institute), helping guide broader conversations around responsible AI adoption. Her dedication to ethical AI is not only a business differentiator but a moral compass for the industry.
About Dr. Cindy Gordon
Dr. Cindy Gordon, ICD.D., is the CEO of SalesChoice, a SaaS AI company focused on Realizing Revenue Certainty for Human Advantage, and has been recognized by Onalytica as one of the top AI global influencers. Prior she held senior executive and partner roles at Accenture, Xerox, and Citicorp. She has also been a venture capitalist or angel, advancing B2B technology software companies. Internationally, she is recognized for her innovative thought leadership with over 15 books in market, and a new release in 2026 entitled: The AI Precipice: An Executive Guide to Balancing Innovation and Safety. Cindy is also a board advisor/ thought leader in SaaS /AI or AI education/ market research companies at The AI Forum, Corent Technology, Forbes, Kaji.AI, Tallywell, and USAII. Her AI educational track record is extensive, including University of Arizona – Business and Technology AI Board Advisor, Adjunct Professor, George Brown College, Applied AI. She regularly speaks at international conferences to advance AI Ethics and AI Education to board directors and C-suite executives. Academically, Dr. Gordon has an honorary Applied AI Certification from George Brown College, an MIT AI Strategy Transformation Certification, and a doctorate in Complexity Science, Knowledge Management, and Social Networks, using advanced technology methods. She is also a certified Board Director with an ICD.D. designation. Under Dr. Gordon’s leadership, SalesChoice Inc. has won over twenty international awards. Most recently, she was recognized as the Top AI CEO of the Year in AI and Ethics from the International Association of Top Professionals (August 2024) and the CEO Leader of the Year Award for Women in Digital Transformation. She has also received the Canadian Governor General Award for her Innovation and Community Leadership.
About SalesChoice Inc.
SalesChoice InsightEngine™ is an award-winning AI SaaS platform that brings B2B sales and employee productivity apps to organizations. The company’s vision is to End Revenue Uncertainty for Human Advantage. While SalesInsights™ helps B2B sales teams to end revenue uncertainty and sales inefficiencies to increase top-line revenue, MoodInsights™ helps organizations reduce costs by tackling employee churn, operational risks, and workforce wellbeing. The company also provides AI and Data Science Services to help its clients advance AI modernization from strategy to building complex AI and Generative AI models. A few of SalesChoice’s numerous recognitions include:
- “Predictive Sales Analytic Advisory Firm of the Year in Canada by Corporate INTL Global Awards” – 2025
- “Top CEO of the Year in AI and Ethics” – International Association of Top Professionals, 2024.
- Bizz Excellence CEO and Company Awards, 2023.
- Xplorex IT Magazine Top 10 Revenue Management Solution Providers, 2022.
- Corporate Excellence Awards Outstanding AI Sales Analytics Platform, 2021.
- Top 20 Canada Technology Companies, 2020.
For more information
Jenn Yim, Director of Product and Marketing, SalesChoice Inc.
marketing@www.staging2.saleschoice.com
Visit SalesChoice.com for more resources on AI
X/Twitter: @SalesChoice_inc
LinkedIn: @SalesChoice
