Corporate Sales Performance is accelerated when combined with Sales Forecasting and Advanced Predictive Analytics.

Toronto, Canada August 18th, 2015.  SalesChoice, a Predictive and Prescriptive Analytics company specializing in Making Sales A Science announces a partnership with Obero SPM to help mid-market to enterprise B2B sales companies increase their corporate sales performance.


There is nothing more important to the C-suite than hitting their corporate performance and KPI goals. Obero SPM solutions allows companies to make better business decisions by enabling access to information through a centralized repository.

Having real-time, well-structured data within the SPM solution improves the analysis process and reduces decision-making time, thereby optimizing productivity. Augmenting Obero SPM’s KPI’s with the SalesChoice Predictions Insight Engine™ allows companies to prioritize sales opportunities, improve sales forecasts, and provide insights to increase favorable odds in real-time. The Obero-SalesChoice combination gives customers a unique competitive edge to win more business.

“This is a major milestone for SalesChoice to partner with Obero as we mutually advance to bring more value to our respective clients. In our case, we bring advanced sciences to Obero’s rich SPM process workflow. Our predictive and prescriptive analytics are running at 85% prediction accuracy on sales opportunities. Integrating our two solutions into the full SPM lifecycle advances sales performance goals to see more and win more,” says SalesChoice CEO and Founder, Dr. Cindy Gordon.

“Our partnership with SalesChoice will provide our customers additional capabilities in optimizing sales forecasting process, planning and profitability analytics. We are committed to helping our customers drive innovation and excellence in sales performance,” adds Leon Kharkourin, COO, Obero SPM.

About SalesChoice Inc. 

SalesChoice is a SaaS Predictive and Prescriptive advanced analytics and data sciences company. The vision of the company is to Make Sales a Science by increasing top line sales revenue growth by 10% or more. In addition to the partnership with Obero, other SalesChoice partners include Salesforce, Accenture and DocSend. SalesChoice also brings a unique set of skills and thought leadership in advanced analytics with its Predictive World – Data Sciences University. This initiative enables the Predictive Generation to be more skilled in applying advanced data sciences to solve business problems.

About Obero Inc.

Obero is a privately held global company with offices in Canada, the US and Europe. Developer and provider of Obero SPM, cloud-based Sales Performance Management solution which supports the entire end to end sales life cycle; automating processes for the office of Sales, Finance and HR. Obero SPM integrates the Sales Planning and Forecasting, Incentive Compensation Management and Sales Profitability Management processes in a single unified application. Obero has been ranked as one of Canada’s top technology companies; included in the Top 10 Growth, Top 25 Up and Coming, and Top 250 Canadian ICT categories in the 2014 and 2015 edition of Branham 300. Obero SPM has recently been recognized as Top 20 Corporate Finance Technology Solutions by CIO Review and as a Momentum Company of the Year by Techconnex.


SalesChoice Inc.

To learn more about SalesChoice’s Insight Engine, please contact us at or visit us at
Press Inquiries: contact Bernie Schmidt, VP Global Marketing at

Obero Inc.

To learn more about Obero, please contact us at and visit us at
Press Inquiries: contact Dinka Lutvic, Marketing Manager at