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CRM Sales Analytics

Blog #6.4: Narrative Storytelling for Sales – The Conclusion

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Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance

We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing.

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Blog #6.1: The Roots of Storytelling for Sales

Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance

In this eBook, we will examine Narrative Story Telling for Enhancing the Human Performance of Sales Professionals. The content has been organized into four sections:

  • Section 1.0 – The Roots of Story Telling: explores the ancient roots of story telling, and discusses the significance of stories in developing a quality culture, where best practices are the norm.
  • Section 2.0 – examines the changing landscape of B2B sales professionals where customer intelligence is surpassing the performance levels of sales professionals, and discusses the value of narrative story telling to accelerate sales performance.
  • Section 3.0 – further discusses the attributes of story telling and provides examples of predictive narrative story telling for sales professionals.
  • Section 4.0 – provides an impactful conclusion, pulling the key themes together explored in Sections 1.0 – 3.0.

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Blog #4: Deep Learning: The Rise of Cognitive Science Technology

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Understanding Cognitive Science Technology

Cognitive Computing is a highly technical and mathematical field. At a simple level, the idea of a computer that thinks like a human is appealing. At a technical level, the idea that a computer system consumes data and  information of all types and performs calculations on what it is ingesting can raise a lot of questions especially when the computer is predicting outcomes for humans to “act upon.”

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Blog #2: A Closer Look at Artificial Intelligence

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THE HISTORY AND ROOTS OF PREDICTIVE ANALYTICS

Blog #1 discussed the history of predictive analytics going back to 1689 with Lloyds of London, insurance company. Predictive approaches, irrespective of the computing science and machine learning underpinnings, have been here for over 337 years. Blog #2 will define predictive analytics methods in more detail and in particular, I will explore the relevance and history of artificial intelligence.

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TechCrunch SalesStack Article Missing Predictive Analytics

TechCrunch offers up a detailed list of what is called “The Sales Stack”, actions supported by technologies for the entire sales funnel:

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SalesChoice included in Forrestor CRM Sales Automation Software Review

SalesChoice is highlighted in new Forrestor Report on CRM Sales Automation Software in two key categories relating to predictive sales analytics and prescriptive analytics:

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ItBusiness Covers SalesChoice and WorldLynx Wireless

WorldLynx ties together branches with Canadian-made cloud CRM

by Brian Jackson. 28 November 2013, ItBusiness.ca.

When Garry Wood took over as CEO of WorldLynx in October 2010, Bell Canada’s largest wireless reseller, he had other top priorities besides an impending implementation of Salesforce.com – but found it tough to negotiate delaying the contract by a year.

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