Toronto, Canada | May 2026 – As organizations race to adopt artificial intelligence at scale, a new book is calling on executives to pause, reflect, and lead with purpose. The AI Precipice: An Executive Guide to Balancing AI Innovation and Safety, authored by Cathy Cobey and Dr. Cindy Gordon, officially launches today, offering senior leaders a practical and urgently needed framework for navigating AI’s promise without falling into costly and irreversible risk.
With AI transforming every sector, the stakes for leadership have never been higher. Despite unprecedented investment, most organizations are still struggling to generate positive returns from AI initiatives. The AI Precipice addresses this gap head-on, urging executives to rebalance their strategies by investing not only in innovation but equally in governance, corporate purpose, risk management, and human-centered design.
Blending strategic insight with real-world examples, the book introduces a robust leadership framework that integrates humans into AI decision-making processes, emphasizes scenario-based planning, and prioritizes measurable outcomes. It also explores often-overlooked dimensions of AI transformation, including legal frameworks, risk controls, governance structures, and effective measurement systems.
Dr. Cindy Gordon, CEO of SalesChoice Inc., an internationally recognized AI transformation leader, states, “AI success is not about deploying more AI models faster. It’s about collective orchestration: aligning governance, people, process, data, and technology with values and accountability. Leaders who fail to address AI transformation holistically risk wasting capital, eroding trust, and amplifying harm. The AI operating systems must be architected with the appropriate risk controls relevant to the type of AI risk. Our book is for board directors and senior executives to equip them with a 6 Step Leadership Blueprint to ensure their AI investments are balanced with innovation and safety. If we don’t get this right, the impact on future generations will be irreversible.”
Early praise underscores the book’s relevance and authority. Thomas H. Davenport, MIT Initiative on the Digital Economy, notes that The AI Precipice is “an excellent guide to achieving value while managing the very real risks of this powerful technology.” Biren Agnihotri, CTO of EY Canada, calls it “a must-read for everyone from AI students to boardroom leaders navigating innovation and safety.”
Designed as both a strategic compass and an operational playbook, The AI Precipice is an indispensable resource for CEOs, board members, and senior executives seeking to design, develop, and govern AI initiatives responsibly in an era of accelerating change.
“The speed of AI adoption has outpaced leadership readiness,” said co-author Cathy Cobey, EY Global Responsible AI Leader for Assurance. “This book is about giving executives the tools and confidence to ask the right questions, build trust, and ensure AI systems deliver value without compromising safety or societal impact.”
The AI Precipice: An Executive Guide to Balancing AI Innovation and Safety is now available on the Publisher Site: Routledge (30% discount using the code AIPrec26) or on Amazon.com.
About the Authors
Dr. Cindy Gordon, ICD.D., is the CEO of SalesChoice, a SaaS AI company focused on Realizing Revenue Certainty for Human Advantage, and has been recognized by Onalytica as one of the top AI global influencers. Dr. Gordon is an international thought leader and speaker advancing Trusted AI in industry, government, and academia.
Cathy Cobey, FCPA, is the EY Global Responsible AI Leader for Assurance, advising global organizations on building trust and confidence in AI systems. She serves on multiple technical advisory committees shaping AI governance and assurance standards worldwide.
About SalesChoice Inc.
SalesChoice InsightEngine™ is an award-winning AI SaaS platform that brings B2B sales and employee productivity apps to organizations. The company’s vision is to End Revenue Uncertainty for Human Advantage. While SalesInsights™ helps B2B sales teams to end revenue uncertainty and sales inefficiencies to increase top-line revenue, MoodInsights™ helps organizations reduce costs by tackling employee churn, operational risks, and workforce wellbeing. The company also provides AI and Data Science Services to help its clients advance AI modernization from strategy to building complex AI and Generative AI models with a vigilant focus on ResponsibleAI. A few of SalesChoice’s numerous recognitions include:
- “Predictive Sales Analytic Advisory Firm of the Year in Canada by Corporate INTL Global Awards” – 2026 and 2025
- “Top CEO of the Year in AI and Ethics” – International Association of Top Professionals, 2024.
- Bizz Excellence CEO and Company Awards, 2023.
- Xplorex IT Magazine Top 10 Revenue Management Solution Providers, 2022.
- Corporate Excellence Awards Outstanding AI Sales Analytics Platform, 2021.
- Top 20 Canada Technology Companies, 2020.
For more information
SalesChoice Communication
Jenn Yim, Director of Product and Marketing, SalesChoice Inc.
marketing@www.saleschoice.com
Visit SalesChoice.com for more resources on AI
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LinkedIn: @SalesChoice
