Dr.Cindy Gordon defines the significance of Big Data: Predictive and Prescriptive Analytics and explores why the Science of Selling using advanced data sciences such as artificial intelligence, text mining and machine learning can give Chief Channel Officers insights on what channels are doing, what is surging in real time on channel interests they are servicing, or what customer trends are emerging that can create lead capacity for reseller channels.

She evaluates the impact on making sales a science, with a brief of a leading research conducted by SalesChoice on the Changing role of the Chief Channel Officer and increasing needs for know-how in Data Sciences to advance channel coverage strategies.