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eBooks
The Age of Distraction- Are Attention Deficit Traits Impacting your Sales Results?
A Time-Warner Study on the media consumption habits of millennials who grew up with digital showed that young people flipped between content across different devices on average 27 times per non-working hour. That’s roughly 13 times in 30 minutes.
The Chief Channel Officer: Takes on the Omni Channel Data Science Officer Role
A Fall 2015 research report by SalesForce forecasted 3.5X in sales performance from using predictive analytics, while other research from McKinsey, IBM predict 5-10X improvements. What is clear is that Chief Channel Officers will need to embrace the world of Big Data and Data Sciences to compete effectively.
