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The SalesChoice Team

Our Leadership

Dr. Cindy Gordon


Cindy is the Founder and CEO of SalesChoice. She is also an expert in SaaS, AI, business innovation, early-stage software commercialization & sales /marketing practices. She has held senior leadership and partnership roles in global B2B Enterprises, including: Accenture, Xerox, Citicorp and Nortel Networks. Cindy has also been a VC, Angel, Mentor, Board Advisor, and is the author of 14 books.

Dr. Yannick Lallement

Chief Data Scientist

Yannick is the Chief Data Scientist for SalesChoice Inc. Yannick is responsible to solve complex sales intelligence challenges. He holds a Ph.D. in Computer Science from the French INRIA (National Institute of Research in Computer Science), with a specialization in AI and parallel computing. Yannick was also a member of the Google Human Evaluation Team, and recognized as one of Top 10 data scientists in Toronto.

Perry Muhlbier

Chief Financial Officer

Perry is the Chief Financial Officer at SalesChoice, responsible for the bookkeeping and financial alignment in the company. With over 30 years of experience at KPMG, he is also a Family Enterprise Advisor™, a Chartered Business Valuator and Chartered Professional Accountant.

Malay Upadhyay

Chief Growth & Operations Officer

Malay is the Chief Growth & Operations Officer at SalesChoice, responsible for the growth operations and customer AI value realization. He carries a global experience across Canada, Dubai, India and Italy, and is also an author & online instructor in AI management. He has served as a former advisor to URichmond’s Customer Experience program and was recognized as a Top 10 pioneering business leaders by Mirror Review. He holds an MBA from Queen’s University, an MSc in Marketing Management from Bocconi University (Italy), and Bachelor of Engineering from Manipal University (India).

Marwan Aladdin

Head of Engineering

Marwan has over six years of experience working with SalesChoice. He has a Bachelor of Science in Computer Engineering (BA.Sc.) from the University of Toronto, and has over ten years of engineering experience designing and developing innovative SaaS Products.

Jennifer Olympia Yim

Director of Product and Marketing

Jennifer comes from a formal design background and has 11 years of experience leading a digital agency based in Toronto and New York. In her cross-border leadership position at the agency, she oversaw projects and relationships externally and internally, company operations and finances, and award-winning creative output. She has deep technical skills in all digital areas of design, including branding, social media marketing, UX and product design, and has the programming experience to successfully manage development teams domestically and overseas. Jennifer has a degree in design from OCAD.

Business Advisors

Dan Kagan

Country Manager – Okta

Garry Wood

Former CEO & Founder at FIXT – Wireless Repair

William (Bill) Green

SVP – NA Sales at Descartes Systems Group

David Mackay

Former Global VP, Enterprise Sales, HootSuite

Bob Walmsley

 Former VP at Thomson Reuters

Matthew Stoyka

Chief Executive Officer at NewRocket

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