Dr. Cindy Gordon
CEO & FOUNDER
Cindy is the Founder and CEO of SalesChoice. She is also an expert in SaaS, AI, business innovation, early-stage software commercialization & sales /marketing practices. She has held senior leadership and partnership roles in global B2B Enterprises, including: Accenture, Xerox, Citicorp and Nortel Networks. Cindy has also been a VC, Angel, Mentor, Board Advisor, and is the author of 14 books.
Dr. Yannick Lallement
Chief Data Scientist
Yannick is the Chief Data Scientist for SalesChoice Inc. Yannick is responsible to solve complex sales intelligence challenges. He holds a Ph.D. in Computer Science from the French INRIA (National Institute of Research in Computer Science), with a specialization in AI and parallel computing. Yannick was also a member of the Google Human Evaluation Team, and recognized as one of Top 10 data scientists in Toronto.
Chief Financial Officer
Perry is the Chief Financial Officer at SalesChoice, responsible for the bookkeeping and financial alignment in the company. With over 30 years of experience at KPMG, he is also a Family Enterprise Advisor™, a Chartered Business Valuator and Chartered Professional Accountant.
Chief Growth & Operations Officer
Malay is the Chief Growth & Operations Officer at SalesChoice, responsible for the growth operations and customer AI value realization. He carries a global experience across Canada, Dubai, India and Italy, and is also an author & online instructor in AI management. He has served as a former advisor to URichmond’s Customer Experience program and was recognized as a Top 10 pioneering business leaders by Mirror Review. He holds an MBA from Queen’s University, an MSc in Marketing Management from Bocconi University (Italy), and Bachelor of Engineering from Manipal University (India).
Head of Engineering
Marwan has over six years of experience working with SalesChoice. He has a Bachelor of Science in Computer Engineering (BA.Sc.) from the University of Toronto, and has over ten years of engineering experience designing and developing innovative SaaS Products.
Jennifer Olympia Yim
Director of Product and Marketing
Jennifer comes from a formal design background and has 11 years of experience leading a digital agency based in Toronto and New York. In her cross-border leadership position at the agency, she oversaw projects and relationships externally and internally, company operations and finances, and award-winning creative output. She has deep technical skills in all digital areas of design, including branding, social media marketing, UX and product design, and has the programming experience to successfully manage development teams domestically and overseas. Jennifer has a degree in design from OCAD.
Senior Business Development Executive
Johnny Custer is a recognized specialist in retail operations, loss prevention, and overall profit optimization within the retail industry. He has held various pyramid head positions in retail and served as an operational execution and loss prevention consultant to a number of C-suite executive teams. Johnny’s insights and experiences have been widely shared through publications in North American mainstream and industry media outlets, including The D&D Daily, Loss Prevention Magazine, Security Director News, Adweek, CNN, Fox News, The New York Daily News, and NBC’s “The Today Show”.