July, 2011 – SalesChoice Incorporated Dr. Cindy Gordon and Alex Blom, Co-Founder
January, 2012 – SaaS Sales Enablement CRM product developed, simplified experience (less key strokes).
February, 2012 – Basic CRM Product Beta Testing in a leading Canadian Telecom Retail Provider.
July, 2012 – Co-Founder, Alex Blom leaves SalesChoice to found Isle of Code and Dr. Cindy Gordon assumes CEO role.
August, 2012 – Decision to pivot into AI Predictive Sales SaaS Software Market
August, 2012 – USA Patent filed on SalesChoice’s AI Insight EngineTM by Norton Rose Fulbright
September, 2012 – Dr. Yannick Lallement, Chief Data Scientist, recruited to head up R&D AI Innovation
March, 2013 – Research and Development, Alpha and Beta Release Testing with diverse customers.
January, 2014 – Software Integration with Salesforce App Exchange to extend market reach.
March, 2014 – Garry Wood, former CEO Grand & Toy, joins as a Strategic Board Advisor.
April, 2014 – Predictive Analytics Insight EngineTM validated in a Tier One Global Software Provider
September, 2014 – Prescriptive Analytics Layer advances SalesChoice AI Insight Engine TM
January, 2015 – Decision to retire Basic CRM product to focus on Predictive Analytics Sales SaaS Solutions.
March, 2015 – Customer Reference Accounts secured in High Tech, and Professional Services markets.
April, 2015 – Dan Kagan, Head of DocuSign Canada, former VP Salesforce, joins Board of Advisors.
May, 2015 – Julien Sauvage, Director Product Marketing, Einstein Analytics, Salesforce joins as a Board Advisor
June, 2015 – Predictive Analytics Insight EngineTM; adds predictive forecasting functionality
September, 2015 – SalesChoice launches The Predictive AI World Forum, an educational center to help educate the market on AI Value