The Challenge
As Digiday’s business scaled, its expanding sales team and unique sales cycle brought new operational challenges:
- Difficulty monitoring pipeline across a non-standard, flexible sales cycle
- A growing need for accurate sales forecasting to support strategic decisions
- Limited ability to coach reps effectively and identify high-potential opportunities
- Pressure to keep sales teams focused on the most winnable deals—without extra reporting burdens
With limited flexibility in native Salesforce tools, Digiday needed a more agile and intelligent solution to sustain their momentum.
Digiday is a leading media company serving digital media, marketing, and advertising professionals.
With high-quality publications, events, and industry resources, Digiday is known for its rapid growth—achieving 70% year-over-year growth while maintaining a reputation for excellence across its community.
”SalesChoice helped us keep track of our ever-changing funnel with ease. The team has been a fantastic partner—with a great product and a truly customer-centric staff.
Paul BorselliChief Revenue Officer
The Solution
Digiday implemented the SalesChoice Predictive Analytics Insight Engine™, a purpose-built AI platform that offers real-time, explainable insights to boost sales efficiency and forecast accuracy.
Key solution capabilities included:
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Flexible forecasting across custom sales cycles – Unlike traditional tools, SalesChoice allowed Digiday to analyze forecasts over any time range, matching their unique business model and reporting cadence.
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Predictive deal scoring – Opportunities were automatically categorized into A, B, or C buckets, based on win probability, helping Account Executives focus on deals with the highest odds of success.
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AI-powered coaching insights – Sales leaders could compare rep and team performance at a glance, drawing on real patterns from high performers to inform coaching strategies across the board.
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Significant time savings – With 85%+ forecast accuracy, Digiday’s leadership no longer had to dig through reports. Instead, they could trust SalesChoice’s insights and spend more time closing business.
The Results
With SalesChoice in place, Digiday saw immediate improvements in visibility, efficiency, and rep enablement:
- Forecasting accuracy exceeded 85%, even across custom cycles
- Reps were able to focus on high-quality pipeline and improve win rates
- Leadership saved hours of manual reporting, improving time-to-decision
- A built-in, always-on coaching tool helped uplift rep performance organization-wide
By integrating predictive pipeline metrics and improving Salesforce data hygiene, Rogers empowered its sales teams with the tools to focus on what matters—and leave guesswork behind.
