Toronto, ON | June 21, 2024 — SalesChoice Inc. is proud to share the inspirational journey of its CEO and Founder, Dr. Cindy Gordon, whose unbreakable spirit and relentless drive have shaped her into a recognized global leader in digital transformation and AI innovation.

Growing up in an entrepreneurial family, Dr. Gordon was instilled with the belief that “there is no mountain too high that you cannot climb.” This philosophy has guided her through a remarkable career marked by pioneering achievements and overcoming significant challenges.

Her entrepreneurial spirit led her to establish a firm focused on next-gen technologies right out of university.  Despite the economic downturn in Alberta’s oil and gas industry, Dr. Gordon and her husband relocated to Toronto, where she joined Trigon Systems Group (TSG) to help businesses use more advanced technologies. Her leadership and expertise soon had her recruited by Citicorp as an Assistant VP in her early 20’s, where she led business transformation across many retail and investment banking change initiatives.

Dr. Gordon’s leadership qualities shone through as she was recruited by Xerox to lead TQM, and business process modernization strategies in diverse areas, including sales, customer service, product operations, and supply chain management. Her career with Xerox culminated in her becoming a Senior Director and General Manager running an outsourcing LOB. Her outsourcing experiences soon caught the attention of Accenture, where she further honed her partner skills in strategic change and thought leadership, contributing to significant publications, including Harvard. After Accenture, Dr. Gordon joined a venture capital firm that launched her entrepreneurial career and skill-building in corporate governance, and investment strategies. Throughout her career, she has consistently been a STEM advocate, advancing Diversity, Equity, and Inclusion, and has received the Sara Kirke Award, as well as the Governor General Award for her innovative leadership. She is now championing corporate purpose in a circular economy advancing trusted and responsible AI practices, as evidenced in her Forbes column or her Linked in AI News column.

Today, Dr. Gordon is the CEO and Founder of SalesChoice Inc., an award-winning AI SaaS and AI services company. SalesChoice’s innovative products, SalesInsights™ and MoodInsights™, leverage advanced predictive analytics and natural language methods to enhance sales forecasting accuracy and employee engagement. In addition to her role at SalesChoice, Dr. Gordon is a prolific author with hundreds of publications, 14 books on technology, a Forbes thought leader, and an educator in AI strategy, governance, ethics, and law. She holds an Honorary Doctorate in AI from George Brown College. She is a certified ICD.D. board director and is actively involved in both not-for-profit and for-profit boards as a director or board advisor, including The USAII Institute, The Forbes School of Business and Technology – University of Arizona Global Campus, KAJI,  to name a few.

She is most proud of her SalesChoice family who have her inspired every day to climb another mountain. She believes her strength is due to her family support, especially her parents, her husband, Perry Muhlbier, and her children, Jessica and Bryce. Now with Dr. Gordon’s growing family with the new baby arrival of a granddaughter, Addison Marie, she is even more excited about laying more unbreakable foundations in small gentle hands to make our world a kinder place for everyone.

Read more about her Unbreakable journey here:

About SalesChoice Inc. 

SalesChoice InsightEngine™ is an Award-winning AI SaaS platform that brings B2B sales and employee productivity apps to organizations. The company’s vision is to End Revenue Uncertainty for Human Advantage. While SalesInsights™ helps B2B sales teams to end revenue uncertainty and sales inefficiencies to increase top-line revenue, MoodInsights™ helps organizations to reduce costs by tackling employee churn, operational risks, and workforce wellbeing, always leveraging trusted and responsible AI practices. The company also provides AI and Data Sciences Services to help its clients advance AI modernization from strategy to building complex AI models. Technology Partners supporting the SalesChoice AI Platform include AIPartnershipsCorp, Amazon, Google, IBM, IntroHive, Microsoft, and Salesforce. 

For more information, please contact:

Jennifer Yim, Director of Product and Marketing, SalesChoice Inc.

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