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New Navigator Report Illuminates the Path for Purposeful Technology Adoption in the Post-Pandemic Era 

Canada | April 2024 – As businesses worldwide adapt to the ever-evolving landscape of the post-pandemic era, AI industry experts, Dr. Sara Diamond, ICD.D., Expert Panelist at Canadian Centre for the Purpose of the Corporation, and Dr. Cindy Gordon, CEO, ICD.D. SalesChoice Inc. have written a ground-breaking new Navigator report. This report sheds light on the pivotal relationship between technology adoption and corporate purpose and explores the benefits and risks of AI.

A corporate technology adoption strategy must align with corporate purpose to ensure guardrails on what the corporation will do and not do. Advancing the leadership, transparency, and ethical practices in the application of AI has never been more critical for board governance, particularly in ensuring citizen privacy and protection against harmful AI biases impacting diversity, equity, and inclusiveness goals. A robust and inclusive strategy that aligns with corporate purpose must ensure investments in board governance, recruiting skilled talent, developing digital literacy and AI education programs, conducting AI readiness and risk reviews, building new AI value realization (KPIs) and gap closure plans, sourcing Machine Learning Operations (MLOps) and cybersecurity infrastructure, and adhering to regulatory AI emerging laws are top of mind. Starting the creation of an AI registry and re-evaluating current data governance and AI model-building practices will intensify, as tighter scrutiny of corporate purpose and AI intensifies.” –  Dr. Cindy Gordon, CEO, ICD.D. , Saleschoice Inc.

Published by the Canadian Centre for the Purpose of the Corporation, the white paper titled “Putting Corporate Purpose at the Core of Technology Decisions” delves deep into the intricate considerations surrounding the integration of artificial intelligence (AI) and machine learning (ML) technologies within organizations. It emphasizes the urgent need for companies to align their technological decisions with their core mission and values, highlighting the transformative impact of this alignment on business success and societal well-being.

Technologies are not neutral. They shape our workplaces and culture. There are tremendous benefits despite notable risks, in the adoption of AI in this era of rapid change, bringing efficiencies along with new emerging forms of creativity.  Corporations can apply AI to meet environmental and sustainability goals, in particular the effective management of a circular economy approach to technologies and materials For all goals of AI adoption, there are clear connections between corporate data collection and governance policies and best practices, activities that also shape workplace practice and stakeholder relationships,” – Dr. Sara Diamond, ICD.D., Canadian Center for the Purpose of the Corporation.

The paper presents key recommendations that offer practical guidance for board executives and leaders as they navigate the intricacies of integrating technology. The authors propose a comprehensive strategy involving stakeholder engagement, community collaboration, and transparent communication with investors and shareholders. Aligning technology within a broader strategic framework driven by purpose enables organizations to maximize its benefits while minimizing risks and adverse effects.

“The AI revolution presents profound new governance challenges for board executives and business leaders. This report addresses these challenges head-on. It makes a decisive case for businesses to apply a “corporate purpose” lens to technology adoption decisions—asserting that corporations that grasp and leverage this lens will not only thrive but lead.” – Jaime Watt, Executive Chairman of Navigator Ltd. 

The full report, “Putting Corporate Purpose at the Core of Technology Decisions,” is available for download from the Canadian Centre for the Purpose of the Corporation website https://navltd.com/ccpc/ and at SalesChoice.

About SalesChoice Inc. 

SalesChoice InsightEngine™ is an Award-winning AI SaaS platform that brings B2B sales and employee productivity apps to organizations. The company’s vision is to End Revenue Uncertainty for Human Advantage. While SalesInsights™ helps B2B sales teams to end revenue uncertainty and sales inefficiencies to increase top-line revenue, MoodInsights™ helps organizations to reduce costs by tackling employee churn, operational risks, and workforce wellbeing. The company provides AI and Data Sciences Services to help its clients advance AI modernization from strategy to building complex AI models. The AI advisory services also provides education to leaders to increase their AI and analytics digital literacy and offers an AI readiness and risk audit assessment to help govern AI aligned with corporate purpose. Technology or Partners supporting the SalesChoice AI Platform include AIPartnershipsCorp, Amazon, Google, IBM, IntroHive, and Salesforce. 

For more information, please contact:

Jennifer Yim, Director of Product and Marketing, SalesChoice Inc.


Or please visit https://www.saleschoice.com/ where you can find more resources on AI.

Follow us on:

Twitter: www.twitter.com/SalesChoice_inc, 

LinkedIn: www.linkedin.com/company/saleschoice


The Canadian Centre for the Purpose of the Corporation is an initiative of Navigator, Canada’s leading high-stakes strategic advisory and communications firm. The Centre’s mission is to equip Canadian businesses and organizations with insights, tools, and support as they work to redefine and strengthen both the scope of their purpose and the contributions they make more broadly to society.

For more information, please contact:     

Shakira Spence | (416) 624-0163 | sspence@navltd.com

Dr. Cindy Gordon Recognized As A Female Trailblazer Of SaaS By Software Equity Group

Canada | March 2024 – Dr. Cindy Gordon, CEO of SalesChoice, a prominent figure in the technology and software industry, has been honored by the Software Equity Group (SEG) in its 2024 list of “25 Female Trailblazers of SaaS”. The recognition underscores Dr. Gordon’s significant contributions and leadership within the sector.

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SalesChoice Launches Organizational MRI Tool MoodInsights™ in Partnership with the Ontario Vehicle Innovation Network

Leveraging generative AI, SalesChoice has developed MoodInsights™, a next-generation engagement tool that will revolutionize employee and customer productivity.

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December 2023 Newsletter


Thanks for being part of the SalesChoice ecosystem. From our team to yours, wishing you a happy holidays!

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SalesChoice Recognized as a Key Player in the Sales Analytics Software Market Insights and Forecast Report

December 2023 | Toronto, CA – SalesChoice, a leading provider of advanced sales analytics solutions, has been prominently featured in the latest Sales Analytics Software Market Insights and Forecast report. 

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SalesChoice Featured as Leading Player in Sales Analytics Software Market Growth

December 2023 | Toronto, CA – SalesChoice, a pioneering force in the realm of sales analytics software, has been featured in a recent report on the robust growth of the sales analytics software market. The report, published on Laguna Now by Global Market Vision, highlights SalesChoice’s significant contribution to the industry’s upward trajectory.

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October 2023 Newsletter


How SalesChoice brings Ethical AI to Improve Sales Performance

In today’s world, AI is a buzzword that’s on every corner, from businesses to social gatherings. But do we truly understand what it encompasses? Host Philip Squire talks to Lennie Monteiro on the ever-evolving landscape of AI on the Sales Transformation podcast.

Lennie’s journey into AI ethics and AI solutions for his sales team brought him to team up with Dr. Cindy Gordon, venturing into a realm where there was little research.

Lennie’s insights into transparent AI versus the enigmatic black box AI are a must-know for anyone exploring this field. And there’s more to AI than meets the eye!

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USAII® Appoints Dr. Cindy Gordon, CEO of SalesChoice, Inc., as Advisor to Its Board of Advisors

Stamford, CT, Oct 06, 2023 – SalesChoice is pleased to announce that the United States Artificial Intelligence Institute (USAII®), the world’s foremost authority on AI certification, has appointed Dr. Cindy Gordon as the newest advisor to its distinguished Board of Advisors.

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September 2023 Newsletter

We start September in Washington DC where Dr. Cindy Gordon will be speaking in this year’s Chief Diversity Officer roundtable on September 8th on why DEI Chiefs must lead more in AI Ethics.

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August 2023 Newsletter

In a very interesting coverage on Forbes, Dr. Cindy Gordon discussed the importance of sleep and how new innovations, aided by AI, can help improve health and wellness and business productivity.

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