This is your team at SalesChoice, an Award-winning AI sales productivity app available for you on Salesforce AppExchange. Here’s our latest newsletter.

Our theme this month was digital transformation as a differentiator to accelerate growth. That involves three-different components: the digital enablement to leverage advanced technologies, sales acceleration and the overall customer experience to support it.

We start with our partners Introhive, a company focussed on revenue, relationships and retention growth, which shared views on how to make a successful digital transformation.

Meanwhile, Dr. Cindy Gordon, CEO SalesChoice spoke at the ITWC Digital Transformation conference on AI, Ethics and Performance. What are the Big 4 areas to look out for to ensure AI ethics and manage risks, and how do we build a sustainable strategy around it? Watch this video or read the article to find the answers to these questions and more.

Fawn Annan, CEO at IT World Canada, recently discussed the next generation sales technology in a Toronto Metropolitan University event. Check out the video as she discusses SalesChoice and the changing face of sales. You can also read the article on the future of sales and the pervasiveness of technology, as shared during the recent TMU conference organized by Dr. Karen Peesker, Co-Founder of the Sales Leadership Institute

And finally, we look at how to compete with customer experience (not price or features). In a world where the latter two are hitting a ceiling, John Trembley, the CMO of Evolv AI shares his views on the increasing importance of what customers are attracted to most: a worthy experience. At SalesChoice, we address CX by enabling an AI-enabled 360-view of your customer status, performance and engagement. Get in touch with us here or write to us to master this approach before your competition does!