It’s 2022, and companies need to accept that the way to win customers, and a share of their hard-earned income, is no longer done by focusing on price, promotions, or even quality. It is now all about the customer experience (CX). CX has become the most critical element of the buying journey. Lowering the price of your software, offering an incentive, or relying on reputation has a much lower impact on consumer buying decisions than it used to. This means companies need to rethink their approach and focus on what results in better outcomes.
John Trembley, the CMO of Evolv AI, says that if a company wants to optimize its customer experience continually, it needs to look into artificial intelligence (AI) technologies. With AI on their side, businesses can combine experimentation and personalization to optimize journeys for each buyer they encounter. To read more, click here.
This blog is part of Solutions Review’s Premium Content Series—a collection of contributed columns written by industry experts in maturing software categories.
Who is John Trembley
With over 25 years of experience defining and executing B2B marketing strategies, John is responsible for establishing Evolv AI as a leader in AI-driven experience optimization, transforming the way clients improve their customer experiences and grow their businesses. He is a frequent speaker and contributor to leading publications. John has previously held leadership roles at SoftwareONE, Atmosera, Netformx, Xeround, Oracle, and TimesTen.