By Dr. Cindy Gordon, CEO & Founder, SalesChoice Inc.
(An Excerpt from her new book: SalesPredictions:The Next Big Thing in Sales (Q1, 2013).
This is a very exciting time to be involved in the Sales Enablement field, as the methods are rigorous, and designed to unlock hidden patterns, creating new conversations to unlock new possibilities. We never know what we will find, but we always unlock some new gems – that has this OMG reaction of C levels.