SalesChoice Inc., an award winning AI SaaS Sales Platform is expanding its USA market coverage as it enters its Scale Up Plans in the Guided Selling and Responsible AI Market place. This is the amazing story of what made a veteran Silicon Valley sales leader join SalesChoice.

The global artificial intelligence software market is expected to experience massive growth in the coming years, with revenues increasing from around 9.5 billion U.S. dollars in 2018 to an expected 118.6 billion by 2025, according to the market research firm Tractica.

We wanted to ensure we recruit only talent that can see beyond where we are today in Sales Enablement and can help guide our customers to a more productive top line revenue growth realization. The reality is B2B Sales Productivity is rapidly declining and CRM systems, have in many cases been empty and unproductive vessels of incomplete or inaccurate data. Our software is uncannily simple where every move you make on opportunities or accounts, determines your odds, like in chess. AI gives Sales professionals an edge that we have never had before, by blending Science and Relationships into a stronger formula that no longer focusses only a segment of sales but on the entire journey.

We wanted to go beyond just forecasting or predictions to enable sales teams end-to-end. Accordingly, we had to ensure that we recruited strong sales talent that were passionate about the changes with AI Enablement, and also have been in the trenches in both mid and large enterprises with robust CRM operational experiences and valued fact based leadership, something I deeply learned from my Xerox Leadership experience. We found these leadership skills in Steve Levy who recently joined our Sales and Marketing Leadership Team to advance our USA market coverage in the Silicon Valley,” says Dr. Cindy Gordon, CEO and Founder, SalesChoice Inc.


  • *A Look Inside Steve Levy’s Story of Why SalesChoice Makes a Difference!*


Steve Levy, Strategic Advisor and Silicon Valley Scale Up Leader, shares his story: The journey to SalesChoice for me started three decades ago in Redwood City, California. I was employed by Oracle Corporation and in those early days the focus on top line growth and solution growth was growing exponentially. What was not happening was the CRM evolution until the likes of Tom Siebel and Marc Benioff took what was a very device driven solution (ACT as an example) and started to design enterprise level database solutions. Exciting times but as these enormous database grew, sales leaders lacked the discipline to structure the data in a useful way. This still remains a big challenge today. Sales leaders are tasked with knowing the future. The past is easy albeit not always the path to how it evolved. Artificial Intelligence and Machine Learning platforms were not available during the early growth stages of CRM. In the past four to five years, this landscape has been changing. Platforms are becoming more developed in the area of AI and ML to a point where managing the future is one day going to be a very structured process. Like many sales manager and executives, I had the exciting task of the Quarterly Business Review – A must for publicly traded companies and must do discipline in early phase companies. These meetings were an opportunity to discuss what happened in the previous period and once again tell the Executive Management team what to expect in the next 90 days.

QBR’s are enormous resource hogs. They take 2-3 weeks in some companies just to agree on the level of detail and orchestration of slideware to show consistency between Sales, Marketing and Sales Operations.  The infamous report card would be displayed at the beginning of the presentation by the Sales Executive talking about what they thought was going to happen and what actually did happen. Where failures occurred the team would discuss and find ways to prevent these occurrences in the future so that the 24×7 CRM Analytics were more trustworthy.

A pipeline is simple. It’s raw data. May or may not be focused beyond a geographic representation. A forecast on the other hand is taking suspects and prospects and developing them into a promise or predicted outcome.  This is where things get challenging.  The data is what it is so if the data is not managed well then the reports and prediction of the future can be flawed resulting in chaotic and panicked end of quarter scrambles. We have all been there.  In 2018, I was introduced to SalesChoice.  At the time I was searching for a better way to approach the beginning of a campaign with new and evolved analytics that could guide my teams to the right path within their territories for each quarter. Sales campaigns evolve but not at the same pace. Working with SalesChoice leadership, I was able to see a different path to the conclusions I was seeking. A non-intrusive approach to apply leading edge analytics that learns and adjusts, while also applying the right disciplines to cleaning up the database that was getting larger and dirtier by each entry.  Through several demonstrations of the platform and reading about their deployments, it was not only clear that they had something very special but a path to solving one of the major hurdles for a successful QBR.

Imagine being able to look at your pipeline and forecast at the beginning of a period (QBR) and have an intelligent analytics tool that shows you the path to your highest probable outcome – the beginning of the quarter! SalesChoice manages this. SalesChoice helps your teams get right to the diamonds in their own territories. Move those lesser probable campaigns out and focus your best and brightest towards your optimal set of targets. And underneath that value layer is a smart engine of insights that helps to maintain the discipline and coaching to guide the complete sales cycle. It was an eye opener for me and I am sure that you will feel the same once you have had the experience of their very efficiently laid out demonstration!

I became so passionate about what they were doing that I joined their team as an Executive Sales Advisor to accelerate their market growth in the North American market focussed on Silicon Valley. I offer to all of you an opportunity to reach out and contact us for a demonstration of the platform and experience a window into a much brighter future as you look at improved sales discipline and forecasting.

About SalesChoice Inc.

SalesChoice Inc. is solving a sizable market problem, increasing the win rates of B2B sales professionals using Responsible AI methods, leveraging their AI Insight Engine Platform.™ The company also has a Professional Services Division which develops and builds Predictive AI models, leveraging their AI Insight Engine™ Platform to: predict VIP Customers, fraudulent behaviors, customer churn, optimal yield, forecasts, and people buyer-seller fit profiling. The company has educational relationships with The Forbes Business and Technology School, and The Bedford Group to advance AI literacy to Board Directors and C-Suite. The company has received many recognitions: including: Top 20 Technology Companies in Canada 20202019 AI Leader of the Year Award, from MindbridgeAI and CATA, the 2018 Digital Transformation Award for AI Disruption from ITWC (IT World Canada) and many other awards for their Responsible AI position. SalesChoice is a Salesforce ISV Partner, and part of the IBM PartnerWorld. The company also has an Open API validation with NetSuite.