This article was written by Ton Dobbe – Chief Inspiration Officer, Value Inspiration, following an interview with Dr. Cindy Gordon, Founder & CEO of SalesChoice.
Every week I interview entrepreneurs and experts from around the world to share their big idea about new forms of value creation and the potential we can unlock when technology augments the unique strengths of people to deliver remarkable impact.
“Are you going to hit your sales target this quarter?”
This question holds true for quota carrying B2B Sales Professionals. There is nothing more important than closing the right deals faster and being smarter.
Sales is hard and not getting any easier as sales leaders today find themselves strapped for time and are often focused on activities – not conducive to successful conversion or win rates. 30-60% of sales reps in the mid-tier do not meet their sales targets or forecast accurately, while customer facing productivity has declined from 50% to 36% over the past five years (Accenture, CSO Insights).