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analytics

Modernizing Sales in the 21st Century

kevin's blog

In many ways, sales forecasting has not really changed for centuries. Each sales person works a particular sales cycle based largely on their own intuition and experience.

While there have been advances in methodologies e.g solution selling and professional selling skills etc, the final judgement of whether a sale will occur has largely remain unchanged….the experiential judgement of the sales rep.

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The Age of Distraction- Are Attention Deficit Traits Impacting your Sales Results?

A 2012 Time-Warner Study on the media consumption habits of Digital Natives (millennials in their twenties who grew up with digital) showed that young people flipped between content across different devices on average 27 times per non-working hour. That’s roughly 13 times in 30 minutes. This is in contrast to

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Brave ‘Now’ World Part 2: Predictive Analytics Disruption in Financial Services

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By Cindy Gordon 

Part one of this three-part examined how big data has changed our approach to crafting business questions and the expectations of what information we’ll have access to when we make decisions.

Today analytics is moving rapidly into business operating processes and practices. The term being coined to describe this new field is machine-to-machine process intelligence, which at its core is predictive analytics.

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Blog: Everything Predictive and Connected

Series 1: Brave ‘Now’ World Part

As humans, we have an insatiable appetite for deriving insights from data. With the intensification of big data and the promise of connecting the dots, our hunger for meaningful insights is greater than ever.

We rely on data for daily tasks without a second thought. We scour the web and mobile apps for movie recommendations, gift purchases, climate patterns, transportation foresight, healthcare, fraud detection, consumer behaviour, future sales outcomes, and even for the ideal romantic companion.

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