Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance
In this eBook, we will examine Narrative Story Telling for Enhancing the Human Performance of Sales Professionals. The content has been organized into four sections:
- Section 1.0 – The Roots of Story Telling: explores the ancient roots of story telling, and discusses the significance of stories in developing a quality culture, where best practices are the norm.
- Section 2.0 – examines the changing landscape of B2B sales professionals where customer intelligence is surpassing the performance levels of sales professionals, and discusses the value of narrative story telling to accelerate sales performance.
- Section 3.0 – further discusses the attributes of story telling and provides examples of predictive narrative story telling for sales professionals.
- Section 4.0 – provides an impactful conclusion, pulling the key themes together explored in Sections 1.0 – 3.0.