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Prescriptive Analytics

SalesChoice included in Forrestor CRM Sales Automation Software Review

SalesChoice is highlighted in new Forrestor Report on CRM Sales Automation Software in two key categories relating to predictive sales analytics and prescriptive analytics:

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The Age of Distraction and Rise of Predictive Analytics

Published in Sandhill Tuesday, July 28, 2015

Did you know that the average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new Microsoft study [1], people now generally lose concentration after eight seconds, highlighting the effects of an increasingly digitalized lifestyle on the brain? Some key findings:

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Brave ‘Now’ World Part 2: Predictive Analytics Disruption in Financial Services

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By Cindy Gordon 

Part one of this three-part examined how big data has changed our approach to crafting business questions and the expectations of what information we’ll have access to when we make decisions.

Today analytics is moving rapidly into business operating processes and practices. The term being coined to describe this new field is machine-to-machine process intelligence, which at its core is predictive analytics.

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Cindy Gordon, CEO SalesChoice featured on the Financial Post’s The Climb Up

Last month, Rick Spence interviewed Dr Gordon about SalesChoice and the Science of Selling. We’ve pasted an excerpt below. See the full article here.

Cindy Gordon has been a banker, consultant, venture capitalist, and a national technology guru. Now she’s an entrepreneur running her own digital startup. What opportunity lured her onto the front lines? She says SalesChoice, which offers an easy-to-use sales-management alternative to market leader Salesforce, will leverage advanced math and predictive analysis to change the way companies sell. Her team’s ultimate goal: to win a Nobel Prize.

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Decoding buzzwords: big data, predictive analytics, business intelligence

This post was originally published by ITBusiness on February 6, 2014. It can be accessed here.

I must admit, I can get easily confused in discussing predictive analytics, or business intelligence, then adding the term big data in the mix, the sense-making becomes more challenging. With this market being so enormous and promising claims of unparalleled competitive edge, a few simple insights to decipher what’s in the market playbook – can only help us all learn more rapidly.

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